In a latest web optimization Workplace Hours video, Google addressed whether or not companies can present completely different product costs to customers in several U.S. states, and what which means for search visibility.
The important thing level: Google solely indexes one model of a product web page, even when customers in several areas see completely different costs.
Google Search Advocate John Mueller acknowledged within the video:
“Google will solely see one model of your web page. It gained’t crawl the web page from completely different areas throughout the U.S., so we wouldn’t essentially acknowledge that there are completely different costs there.”
How Google Handles Location-Based mostly Pricing
Google confirmed it doesn’t have a mechanism for indexing a number of costs for a similar product primarily based on a U.S. state.
Nevertheless, you’ll be able to mirror regional price variations through the use of the delivery and tax fields in structured information.
Mueller continued:
“Normally the worth distinction relies on what it truly prices to ship this product to a unique state. So with these two fields, possibly you possibly can try this.”
For instance, you may present a base worth on the web page, whereas adjusting the ultimate price by way of delivery or tax settings relying on the customer’s location.
When Totally different Merchandise Make Extra Sense
For those who want Google to acknowledge distinct costs for a similar merchandise relying on state-specific components, Google recommends treating them as separate merchandise totally.
Mueller added:
“You’d basically need to make completely different merchandise in your structured information and in your web site. For instance, one product for California particularly, possibly it’s made almost about particular rules in California.”
In different phrases, relatively than dynamically altering costs for one itemizing, contemplate itemizing two separate merchandise with completely different pricing and distinctive product identifiers.
Key Takeaway
Google’s infrastructure at present doesn’t assist state-specific worth indexing for a single product itemizing.
As an alternative, companies might want to adapt throughout the present framework. Which means utilizing structured information fields for delivery and tax, or publishing distinct listings for state variants when needed.
Hear Mueller’s full response within the video under:
