Google’s John Mueller re-posted the outcomes of an experiment that examined if ecommerce websites had been accessible by AI Brokers, commenting that it could be helpful to verify in case your ecommerce website works for AI brokers which can be buying on behalf of precise prospects.
AI Agent Experiment On Ecommerce Websites
Malte Polzin posted commentary on LinkedIn on an experiment he did to check if the highest 50 Swiss ecommerce websites had been open for enterprise for customers who’re buying on-line with ChatGPT brokers.
They reported that many of the ecommerce shops had been accessible to ChatGPT’s AI agent however he additionally discovered some shops weren’t for a number of causes.
Causes Why ChatGPT’s AI Agent Couldn’t Store
- CAPTCHA prevented ChatGPT’s AI agent from buying
- Blocked by Cloudflare’s Turnstile software that’s a CAPTCHA different.
- Retailer blocked entry with a upkeep web page
- Bot protection blocked entry
Google’s John Mueller Affords Recommendation
Google’s John Mueller beneficial checking in case your ecommerce retailer is open for enterprise to customers who use AI brokers. It could grow to be extra commonplace that customers make use of agentic seek for on-line buying.
He wrote:
“Professional tip: verify your ecommerce website to see if it really works for customers utilizing the widespread brokers. (Or, for those who’d choose they go elsewhere as a result of you’ve an excessive amount of enterprise, perhaps don’t.)
Bot-detection typically triggers on customers with brokers, and it may be annoying for them to get by way of. (Insert philosophical dialogue on whether or not brokers are extra like bots or extra like customers, and whether or not it makes extra sense to distinguish by actions fairly than user-agent.)”
Ought to SEOs Add Agentic AI Testing To Website Audits?
SEOs need to think about including Agentic AI accessibility to their website audits for ecommerce websites. There could also be different use instances the place an AI agent might have entry to filling out kinds, for instance on an area providers web site.
