Gushers’ “Fruitheads” advert marketing campaign from the Nineteen Nineties was greater than a little bit creepy, utilizing CGI to show children snacking on the sweet into smiling fruit.
The model and Think about Leisure tapped into nostalgia and the Halloween season by translating the previous advert into physique horror.
A brief movie, directed by Mike Diva, casts Get Out and The Cabin within the Woods star Bradley Whitford because the director of the unique ‘90s commercials. Determined for authenticity, he turns to darkish magic to create sweet that may really remodel children who eat it.
Within the current, he’s compelled to pay for his crimes by a vengeful actor (Chester Collins), who’s needed to dwell for many years with a rotting strawberry head.
“The Fruitheads advert has lived rent-free within the heads of Gushers followers for practically 30 years, and so they nonetheless can’t cease speaking about it on social media,” Stephanie Lensing, model expertise supervisor for Gushers at Normal Mills, mentioned in an announcement. “This Halloween, we’re lastly giving them what they need with a reimagining of that ’90s advert with thrills and a little bit of the humor our followers love from Gushers.”
The movie is operating throughout YouTube, TikTok, and Instagram. The model teased the marketing campaign at New York’s Village Works Bookstore on Oct. 9, freely giving the smiling oranges featured within the story and inspiring buyers to scan a QR code to observe it.
The quick may also be proven on the Brooklyn Horror Movie Competition from Oct. 16 to 25, the place the model will debut theater-style Gushers containers.
