Horizon Media Holdings and Havas on Monday unveiled Horizon International, a three way partnership bringing collectively the media operations of each holding firms in an effort to scale up and compete in main world media pitches.
Horizon International operates in additional than 100 markets and is predicated in New York. Managing $20 billion in billings, it debuts as one of many largest media patrons globally, in response to a press launch.
Bob Lord, president of Horizon Media Holdings, will run Horizon International as interim world CEO as the corporate searches for a everlasting chief. Renata Spackova, beforehand world chief working officer , new core enterprise at Havas, will likely be world COO of the brand new enterprise. Each will report back to a board that features Horizon founder and CEO Invoice Koenigsberg, Havas chairman and CEO Yannick Bolloré, and Havas Media Community world CEO Peter Mears.
Horizon International will merge Horizon’s Blu knowledge platform with Havas’ Converged.AI platform, making a single system known as BluConverged that offers each businesses entry to a broader set of information and tech instruments.
“That is the primary company community constructed within the AI period,” Koenigsberg mentioned in an announcement. Bolloré known as the partnership “a major second” for each firms, including that Horizon’s resolution to crew up with Havas displays their “complementary strengths.”
The launch comes as consolidation reshapes the trade. Omnicom’s $13.5 billion acquisition of IPG narrows the variety of main media patrons out there, prompting smaller gamers to hunt scale. Horizon and Havas are positioning Horizon International as a stronger various for U.S.-led multinational accounts.
Exterior of Horizon International’s shared assignments, Horizon Media and Havas Media Community will proceed to function independently, servicing their consumer portfolios and pursuing new enterprise individually.
Lord mentioned the brand new enterprise “enters the market at a dynamic second with a world providing that actually places shoppers first.”
Havas reported 2.6% natural progress within the second quarter of 2025, led by North America, together with an 8.3% rise in adjusted EBITA. Horizon is privately held and doesn’t report earnings.
