Havas is reportedly in early talks a few deal involving WPP.
The French community has expressed an curiosity in its U.Ok. rival, as have personal fairness companies Apollo and KKR, in accordance with The Instances of London.
One senior promoting exec instructed ADWEEK the 2 sides have been in “very critical” discussions, presently centered on the right way to worth WPP. They prompt that Havas was eyeing a minority stake within the enterprise fairly than exploring a full-blown merger.
Each Havas and WPP instructed ADWEEK they “don’t touch upon hypothesis.” On the time of writing, Apollo and KKR didn’t reply to a request for remark.
Outsider traders have been circling WPP for months. Earlier in November, U.Ok.-based investor Redwheel acquired a 5.25% stake within the holding firm. It was additionally reported earlier this 12 months that consulting large Accenture had thought-about a bid.
Stiffer competitors for Omnicom-IPG
Havas has been working extra carefully with rival businesses as Omnicom’s acquisition of IPG nears its shut.
In September, it launched a three way partnership with Horizon to handle $20 billion in bookings and place itself as one of many world’s largest media consumers.
Shopping for a stake in WPP might give Havas a strategic foothold in one in all its greatest rivals and enhance each holdcos’ challenger standing towards a mixed Omnicom-IPG goliath.
Havas CEO Yannick Bolloré stated he would think about “important” merger and acquisition offers after Havas spun off from its former proprietor Vivendi in December 2024, and it’s throughout the Bolloré household playbook to accumulate stakes in rival advertising firms with the intent to merge.
Within the mid-2000s, Vincent Bolloré, Yannick’s father, bought a stake in Aegis Group with the intent to merge it with Havas. That imaginative and prescient by no means got here to fruition, and Aegis was ultimately bought to Dentsu.
If Havas does purchase into WPP, it will be an opportune time to seize a stake in what was as soon as the world’s Most worthy advert community. WPP had a £24 billion valuation at its peak in 2017, however its share worth has fallen round 65% because the begin of 2025.
Against this, Havas has been on a gentle upswing during the last 12 months, reporting a file web income of $2.3 billion (€2 billion) for the primary 9 months of 2025.
Regardless of its troubles, WPP nonetheless dwarves Havas. The latter has 23,000 staffers and a market cap of $1.6 billion (€1.45 billion), in comparison with WPP’s 110,000 staffers and $4.1 billion (£3.1 billion) market cap.
WPP’s future within the air
WPP’s future is something however sure. Its new CEO, Cindy Rose, has referred to as the corporate’s 8.4% income decline in Q3 “unacceptable” and has a turnaround plan that features a huge guess on AI. WPP is staffing up accordingly, having named Elav Horwitz its first chief innovation officer, a brand new AI-focused function.
WPP has additionally enlisted consulting agency McKinsey for a strategic evaluate, and a few are betting towards its restoration. Latest U.Ok. regulatory filings present eight hedge funds, together with Millennium and Marshall Wace, have been shorting WPP’s inventory.
This week, Rose and chairman Philip Jansen every acquired 50,000 shares within the firm, investing greater than $184,000 (£140,000) apiece.
WPP declined to touch upon the sudden share purchases, which have been broadly interpreted as a deliberate sign of confidence to the market.
