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In my dialog with Robert Dippell, CEO of Morning Brew, I wasn’t searching for a sophisticated pitch or a viral soundbite — I used to be seeking to perceive how somebody leads a media firm in 2025 with out getting swallowed by noise, distraction and business cliché. What I bought was a grounded perspective from somebody who appears much more taken with constructing responsibly than chasing consideration.
Morning Brew’s rise is well-documented — what began as a university venture and a publication has was podcasts, day by day exhibits, video collection and occasions. Dippell, previously their COO and CRO, took over as CEO in early 2025. He did not fake that main a media firm at present is simple. Advert fashions are unstable, audiences are fragmented, and the stress to develop is fixed. However he wasn’t cynical both. The core thought appeared to be that for those who’re trustworthy about who you might be as an organization — and also you empower your workforce — you may nonetheless produce priceless content material with out promoting out or burning out.
Associated: Classes from Macmillan’s CEO on Main Via Change With out Shedding Your Why
We talked rather a lot about media fatigue, from clickbait overload to algorithm-choked social feeds, and the way youthful professionals are demanding extra from their content material and the businesses that produce it. Not essentially extra quantity, however extra readability and character. Morning Brew, in keeping with Dippell, is attempting to satisfy that second with a voice that looks like a wise coworker, not a company PR blast.
Dippell did not carry himself like somebody attempting to reinvent the wheel, and that got here via in how he talked about his function: to not overhaul, to not hype, however to remain targeted on what works and information a workforce that already understands its viewers nicely. One theme that caught out: You possibly can’t simply chase scale. Dippell described the entice of media companies rising for the sake of rising, with out clear monetization or viewers loyalty. As an alternative, he is targeted on sustainable enterprise fashions that prioritize direct relationships over nameless site visitors. It is much less glamorous, however extra sturdy.
Associated: What Quiet Management Appears Like in a Loud World — and How It Took This Firm to $3B in Income
Dippell did not attempt to make himself the middle of the story. There was no ego in how he described his workforce or Morning Brew’s technique. That restraint, in a media panorama filled with founders-as-personalities, was refreshing. Should you’re main any type of enterprise in 2025, there’s one thing to remove from that mindset. In an period of fixed noise and hype, perhaps readability, consistency and humility go additional than we predict.
In my dialog with Robert Dippell, CEO of Morning Brew, I wasn’t searching for a sophisticated pitch or a viral soundbite — I used to be seeking to perceive how somebody leads a media firm in 2025 with out getting swallowed by noise, distraction and business cliché. What I bought was a grounded perspective from somebody who appears much more taken with constructing responsibly than chasing consideration.
Morning Brew’s rise is well-documented — what began as a university venture and a publication has was podcasts, day by day exhibits, video collection and occasions. Dippell, previously their COO and CRO, took over as CEO in early 2025. He did not fake that main a media firm at present is simple. Advert fashions are unstable, audiences are fragmented, and the stress to develop is fixed. However he wasn’t cynical both. The core thought appeared to be that for those who’re trustworthy about who you might be as an organization — and also you empower your workforce — you may nonetheless produce priceless content material with out promoting out or burning out.
Associated: Classes from Macmillan’s CEO on Main Via Change With out Shedding Your Why
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