Human Safety’s New Instrument Can Detect Bot Site visitors on a Web page in Actual Time
Human’s new resolution can detect bot visitors on the web page in actual time.ADWEEK
The Goldman Sachs-backed cybersecurity agency Human Safety, previously White Ops, has enabled page-level detection of fake or invalid visitors—bot exercise that generates advert clicks, views, or visits that don’t really come from an actual human with real curiosity.
Human introduced its new tech, referred to as Web page Intelligence, on Tuesday. Web page Intelligence identifies this invalid visitors, or IVT, in real-time, within the milliseconds between a person click on and a web page interplay, on the web page itself.
Traditionally, advert verification instruments labored to determine IVT both pre-bid, earlier than an advert loaded, or post-bid, after a marketing campaign already ran.
These strategies have their limits.
