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    Home»Monetize»I Made Our Company Culture Public. Here’s What Happened to Our Business
    Monetize

    I Made Our Company Culture Public. Here’s What Happened to Our Business

    steamymarketing_jyqpv8By steamymarketing_jyqpv8June 19, 2025No Comments6 Mins Read
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    I Made Our Company Culture Public. Here's What Happened to Our Business
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    Opinions expressed by Entrepreneur contributors are their very own.

    I used to be doing walk-and-talk check-ins with our Seoul staff. The primary assembly went nice, a check-in over iced Americanos.

    The second worker walked in and answered the identical query I would requested her teammate, phrase for phrase. They’d traded texts within the 75 seconds between conferences. That second confirmed me: inside data strikes quicker than administration.

    Workers share all the things now, together with their 360s. We are able to fake we management the narrative whereas staff screenshot Slack messages and share wage information. Or we will lead by setting the phrases of transparency ourselves. Tradition leaks by Glassdoor, LinkedIn and group chats. Why not construct with intention?

    After experimenting with transparency for 13 months, I am studying the foundations.

    Associated: My Worker Used AI to Ask for a Increase. So I Used AI to Say No — This is What Occurred Subsequent

    From constructing merchandise to constructing tradition in public

    Builders pioneered “constructing in public.” They tweeted income charts and shared prototype GIFs. Their transparency attracted customers, generated suggestions and constructed investor belief.

    Firm tradition can comply with the identical path, with one essential distinction: tradition impacts folks, not code. The stakes are exponentially increased. A software program bug breaks, you repair the code. Cultural transparency goes mistaken, and also you harm careers, relationships and security at work.

    Begin small and check all the things

    Deal with every disclosure as a product characteristic. Begin with the smallest public unit you possibly can deal with. Measure affect. Iterate. We tied our firm values to particular tasks on our web site. We confirmed how these values performed out in follow.

    Then we confirmed our wage band and had an open Q&A Zoom. The suggestions was quick. Workers appreciated understanding the place they stood, compensation-wise. They’d identified questions in regards to the enhance and development standards we hadn’t communicated.

    Transparency is not a advantage; it is only a device for constructing belief. Belief fuels staff efficiency, retention and sincere suggestions loops that strengthen organizations. As you experiment with transparency, you may make errors. That is the place the following precept turns into essential.

    Associated: Full Transparency Is Extra Than a Morale Booster — It is a Important Development Driver. This is How one can Embrace It.

    Humility as your working system

    Humility is your main device. I share my management missteps. Workers see that errors are regular, not deadly.

    Latest instance: I posted preliminary buyer renewal information in Slack with out context. Groups panicked, assuming disaster mode. Inside an hour, I adopted up with seasonal context and historic comparisons. I acknowledged my error and defined what I would realized.

    Lesson: add narrative, not numbers. Knowledge and not using a story creates nervousness, not perception. Once you mess up transparently, repair it transparently.

    Final result focus prevents efficiency artwork

    Firm transparency dangers changing into performative with sharing occurring for sharing’s sake. The treatment: relentless final result focus. Observe how openness impacts enterprise metrics: challenge cycle occasions, worker satisfaction scores, Glassdoor scores and retention charges.

    We share month-to-month enterprise metrics with the complete staff, not management alone. The staff appreciates becoming a member of the dialog. Our worker web promoter scores have elevated 12%, though it is laborious to attribute all of the rise to at least one change.

    However monitoring outcomes is barely half the equation. The opposite half is making ready your management staff for a world the place their each dialog would possibly turn into public.

    Retraining management for the general public period

    This strategy requires retraining managers. Previous teaching fashions assumed closed doorways. Now, robust suggestions conversations resurface as screenshots in group chats.

    We train managers to:

    • State information plainly with out emotion.
    • Converse as themselves, not company brokers.
    • Doc their selections and lead with the why.
    • Assume conversations will go public.

    Associated: How Firms Can Develop Leaders Who Truly Ship Outcomes

    When to pause

    Even with seasoned managers, there can be conditions when transparency turns into counterproductive. That is why defining clear boundaries is important.

    We have laid out cease situations. Lively offers or worker security threats require pausing disclosure. And we attempt to discuss scars greater than lively wounds.

    Folks desire listening to about resolved challenges somewhat than ongoing crises. Traumatic private conditions make sturdy disclosures, however solely after decision.

    Transparency builds belief and alignment. It isn’t a non secular dedication overriding security and judgment.

    Not all the things belongs in public. We distinguish transparency that builds belief from publicity that breaks it. Efficiency conversations keep non-public; public critique with out consent is cruelty, not tradition. Layoff discussions keep confidential till we notify affected staff.

    We share wage bands, not particular person salaries. We publish promotion standards, not candidates into consideration. We’re clear about strategic priorities, not M&A targets.

    The check: Does sharing assist our staff make selections, or create nervousness and hypothesis? Transparency empowers. It would not paralyze.

    The aggressive benefit of transparency

    Seen tradition cannot be faked. You construct the office you declare, not write mission statements.

    Candidates self-select based mostly on information, not advertising and marketing. Individuals who be a part of know what they’re signing up for. Tradition match improves. Early turnover decreases.

    The continuing experiment

    I haven’t got a ultimate blueprint. I’ve experiments, information factors and religion that it is what the corporate wants. You do not construct tradition to publicize it. You publicize it to drive your self to construct it. Your tradition is already public. The one actual query is: will you form that or let it form you?

    I am nonetheless figuring it out. However I would somewhat construct within the open than fake in non-public.

    I used to be doing walk-and-talk check-ins with our Seoul staff. The primary assembly went nice, a check-in over iced Americanos.

    The second worker walked in and answered the identical query I would requested her teammate, phrase for phrase. They’d traded texts within the 75 seconds between conferences. That second confirmed me: inside data strikes quicker than administration.

    Workers share all the things now, together with their 360s. We are able to fake we management the narrative whereas staff screenshot Slack messages and share wage information. Or we will lead by setting the phrases of transparency ourselves. Tradition leaks by Glassdoor, LinkedIn and group chats. Why not construct with intention?

    The remainder of this text is locked.

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