The onset of the three-day Independence Day weekend led to a shortened week for all three morning information exhibits for the week of June 30. Nonetheless, NBC Information’ At the moment got here out of it with double-digit good points in complete viewers and the Adults 25-54 demo.
On the alternative aspect, ABC Information’ Good Morning America was the one broadcast to document declines in each measured classes. Nevertheless, GMA additionally had the very best complete viewership.
NOTE: Good Morning America and At the moment had been retitled on Wednesday (07/02/25) to GMA-ABC and At the moment-TS. At the moment was additionally retitled on Thursday, (07/03/24) to At the moment-TS. All three morning exhibits had been coded as specials on Friday (07/04/25) because of the 4th of July vacation. These retitled telecasts are excluded from the weekly and season averages. NBC’s weekly averages are primarily based on two days (Monday and Tuesday), whereas ABC’s weekly averages are primarily based on three days (Monday – Wednesday), and CBS’ weekly averages are primarily based on 4 days (Monday – Thursday).
Based on live-plus-same-day knowledge from Nielsen, GMA averaged 2.602 million complete viewers and 444,000 viewers within the A25-54 demo for the week of June 30. In comparison with the earlier week, ABC Information’ morning present decreased in complete viewers and the demo by -2% and -7%, respectively. its efficiency to the identical week in 2024 (July 1), GMA was down by -1% in complete viewers however up by +1% within the demo.
At the moment was the No. 2 morning present in complete viewers and completed in first place within the demo, with 2.534 million and 579,000 viewers, respectively, for the just-concluded week. The printed noticed good points of 10% in complete viewers and a +16% improve within the demo in comparison with the earlier week. the way it carried out throughout the identical week in 2024, At the moment was flat in complete viewers however was up by +1% within the demo.
CBS Mornings had 1.822 million complete viewers and 297,000 viewers within the A25-54 demo. In comparison with the earlier week, CBS Information’ morning present was flat in complete viewers and up +3% within the demo. Throughout the identical interval in 2024, CBS Mornings skilled a -7% decline in complete viewers and a -17% decline within the demo.
ABC NBC CBS • Whole Viewers: 2,602,000 2,534,000 1,822,000 • A25-54: 444,000 579,000 297,000
Supply: The Nielsen Firm, NTI Whole Viewers, Adults 25-54 and Adults 18-49 Stay+SD Present Week (w/o 6/30/25), Earlier Week (w/o 6/23/25) and Yr-In the past Week (w/o 7/1/24). Most Present Knowledge Stream: 2024-2025 Season (9/23/24-7/6/25) and 2023-2024 Season (9/25/23-7/7/24). Starting 8/31/20, nationwide scores additionally embrace Out of Dwelling (OOH) viewing. Averages primarily based on common telecasts.
