Instagram Provides an Overview of When to Use Different Post Types [Infographic]

Seeking to revise your IG technique, and make sure you’re getting essentially the most out of your Instagram posting efforts?

This may occasionally assist. Instagram not too long ago revealed an outline of how and when it’s best to use every of its components inside the purchaser’s journey, and what feed posts, Tales, Reels, and so on. are greatest for.

I imply, general, Reels are the massive one on IG for the time being. Reels content material now accounts for greater than half of all time spent within the app, whereas Meta stories that 61% of IG customers say that Reels adverts have led them to additional contemplate a model, product, or service.

Carousels on Instagram additionally have particular advantages, whereas Channels faucets into the rising use of DMs, and realizing when to make use of every, and the way they relate to your advertising method, might assist you formulate a extra structured, strategic content material method.

The information under is pretty fundamental, nevertheless it does present some fascinating pointers for consideration.

Value noting in your planning.