The promoting world may be inscrutable.
Do you ever see a splashy new marketing campaign and suppose: “How did anybody provide you with that concept?” or, much more generally, “Critically, what’s that even promoting?”
ADWEEK is proud to introduce Advert Critic, a brand new franchise starting this month the place among the high knowledgeable practitioners within the advertising world will take a look at among the high advertisements and campaigns over the previous month and break down how they work and, most significantly, if they work.
As soon as per week, ADWEEK will publish a overview from one in all our Advert Critics dissecting a buzzy, influential, or controversial marketing campaign (perhaps all the above).
Identical to an excellent film or guide overview can change the way in which you view a murals, we’re hoping our Advert Critics may help reframe your view of the world of promoting, elevate the veil on model messaging, and present how firms are attempting to affect your habits.
You’ll have the chance to see these advertisements via the minds of the business’s high creatives.
They usually’ll fee every of the advertisements primarily based on the ADWEEK Olive Scale, with extremely rated advertisements getting 5 olives of their martini, all the way in which down to at least one. In different phrases, the dirtier the martini, the higher the advert.
So who’re the consultants answerable for doling out the olives?
Subsequent week, tune in to take a look at our first overview from Susan Credle, international artistic advisor at Interpublic and former chair and international CCO of FCB.
The martinis are chilled, and the olives are prepared. Let the critiques start.
Bought a marketing campaign you need topic to overview? Submit it to our Creativity Editor Brittaney Kiefer.
