Mad Males’s Don Draper as soon as stated that promoting relies on one factor: happiness. Nonetheless, Jimmy Fallon’s new promoting competitors collection, On Model, could counsel one other reply: “Munchbox.”
The silly-sounding, by accident risqué sentiment comes from a contestant pitching Dunkin’ on Fallon’s new The Apprentice-meets-Mission Runway hybrid, the place contestants give you campaigns for main manufacturers and promoting collides with comedy—one misguided espresso chain pitch at a time.
“[Dunkin’ execs] checked out me like, ‘What’s this present? Are we going to get good concepts?’” Fallon stated.
However that’s the factor about On Model—typically it’s finest when it’s off model.
Mark Seliger for ADWEEK
Fallon in contrast the Dunkin’ Munchbox pitch to William Hung’s notorious “She Bangs” audition on American Idol, a flop so unhealthy it turned unforgettable.
