In line with the newest Nielsen Media Distributor Gauge for July, YouTube’s streaming dominance has now prolonged to its sixth consecutive month. The streamer additionally widened the hole between itself and its closest competitor, The Walt Disney Firm, throughout the just-concluded month.
The most recent report, which examines whole viewing consumption by tv screens by media distributors throughout broadcast, cable, and streaming, discovered that YouTube’s July lead has grown to 13.4%, a +0.6% enchancment from the earlier month. That is the most important month-to-month improve within the chart.
YouTube’s separation from its rivals is the most important lead by a media firm up to now, in keeping with Nielsen’s calculations, which started in November 2023.
Two streamers, Netflix (No. 3) and The Roku Channel (No. 9), tied for the second-largest development for the month, as they each had +0.3% positive factors, standing at 8.8% and a pair of.8%, respectively.
Netflix continues to profit from the no-school summer time season because it had the most important quantity achieve throughout all streaming platforms in July, growing its common minute viewers by an extra 215,000 viewers in comparison with the earlier month. As well as, it was additionally the one streaming platform to exhibit a rise throughout all viewing demographic classes month over month. In the meantime, The Roku Channel skilled the most important month-to-month utilization improve throughout all streaming platforms, with a +7.5% improve in comparison with June.
Disney was in second place within the chart by way of whole TV utilization, falling by -0.6% to complete at 9.4%, which was the steepest decline amongst all media corporations featured within the chart.
NBCUniversal remained within the No. 4 place, ending with 7.6%, a -0.2% lower in whole viewing consumption. It was adopted by Paramount International, which remained in fifth place with 7.0%, additionally down -0.2% from the earlier month.
The remaining half of the chart featured Fox Corp at No. 6 with 6.5% of all TV utilization. This was a -0.4% decline from June. Following it was Warner Bros. Discovery with a 6.1% displaying, down -0.3% from the earlier month.
Amazon took eighth place, gaining +0.2% in TV utilization in July to complete at 3.9%. At No. 9 was the Roku Channel, and Scripps had a 2.2% share, displaying some development with a +0.2% improve from June.
See the media distribution rating under:
July’s Nielsen Media Distributor Gauge
