For advertisers, retail media’s largest promoting level is the shopper knowledge to get adverts in entrance of the suitable folks and decide whether or not an advert led to gross sales.
Via demand-side platforms like The Commerce Desk, advertisers can use that knowledge to focus on consumers from retailers like Walmart, Albertsons, Greatest Purchase, and Instacart. The Commerce Desk is the biggest impartial DSP that advertisers use to purchase digital adverts. Based on a leaked doc considered by ADWEEK, The Commerce Desk works with 49 retailers on this capability, together with 24 in North America, 15 in Europe, the Center East and Africa, and 10 in Asia-Pacific.
