Main League Baseball is aware of there’s nobody medium or narrative that tells the story of its Latino superstars, which is why it’s pitching a bunch of various appears to be like at followers as a part of its “El Béisbol Es Otra Cosa” sequence.
Persevering with the continued work of El Béisbol Es Otra Cosa (“Baseball Is One thing Else”) launched in 2024 to share the tales of Latine gamers, entertainers, artists, influencers, and leaders, MLB created three new multimedia spots that includes the New York Mets’ Francisco Lindor, the San Diego Padres’ Fernando Tatis Jr., and the Atlanta Braves’ Ronald Acuña Jr. Narrated by Grammy, Emmy, Tony, and Pulitzer Prize-winning dramatic multihyphenate Lin-Manuel Miranda, the spots will run in the US and Latin American international locations earlier than culminating in a Mexico-centric advert providing tribute to former Los Angeles Dodgers pitcher Fernando Valenzuela.
In response to the annual Luker Fan Analysis Survey, 62% of Hispanic individuals 12 years of age and older in the US determine as MLB followers. Made with assist from multicultural inventive company Remezcla, the spots tackle audiences in a mix of Spanish and English—with guests getting into a gallery and miniature shows created by Puerto Rican artist Danny Cortés that signify moments from every participant’s life.
Ronald Acuña Jr.
Venezuelan musician Beto Montenegro appears to be like in on the Acuña household front room in La Sabana, Venezuela, and Ronald and his older brother—New York Mets infielder Luisangel Acuña—performed video video games and stoked a aggressive spirit that led from the “Land of Ballplayers” to membership within the 40-40 membership (40 residence runs, 40 stolen bases) and a Nationwide League MVP award.
Itzel Alejandra Martinez/MLB
Francisco Lindor
Salsa legend Gilberto Santa Rosa steps in to take a look at Lindor’s journey from Caguas, Puerto Rico—the place the rumba beat and tin tin of the plena pulsing by way of the stands of native ballparks fueled el corazon Taino. It’s the origin story of the eagerness and optimism that gave Lindor the identify “Mr. Smile.”
Fernando Tatis Jr.
As Dominican-born influencer Jess Judith noticed, Tatis was surrounded by baseball from delivery. His residence—San Pedro de Macorís within the Dominican Republic—has despatched greater than 90 gamers to the foremost leagues. His father, the unique Fernando Tatis, spent 11 seasons within the main leagues and took younger Fernando—quickly to be El Niño—into the clubhouse to be taught from different professionals. In his museum diorama, a bat hangs over his crib like a cellular.
In September, MLB locations the highlight on Etchohuaquila, Sonora’s personal Fernando Valenzuela—the younger pitcher whose “Fernandomania” run with the Los Angeles Dodgers remains to be seen as inspiration by present Mexican-born gamers Alejandro Kirk, Andrés Muñoz, Isaac Paredes, and Luis Urías—all of whom will seem in his spot. Narrated by Mexican singer Melissa Robles, the advert will seem on ESPN México and Imagen, throughout MLB Mexico social media channels, in Cinemex multiplexes, and streaming on Amazon Prime Adverts.
The Acuña, Lindor, and Tatis spots will seem on MLB Community, MLB.com, and MLB.TV, in addition to MLB broadcast companions together with FOX, FS1, ESPN, TBS, ESPN Deportes, FOX Deportes, Univision, Apple TV+, and different paid digital media websites. The social sequence will dwell throughout MLB social media platforms and influencer-owned channels.
