LinkedIn has named McCann as its international inventive company of file, ADWEEK has discovered.
The choice follows a closed evaluation of the social platform’s inventive account.
A LinkedIn spokesperson confirmed the appointment. In a press release to ADWEEK, they mentioned the corporate is “all the time exploring new company collaborations to assist us attain our members and prospects in additional inventive and imaginative methods.”
“We’re proud to be named LinkedIn’s international inventive company of file,” Amber Guild, chief govt (CEO), of McCann New York, informed ADWEEK in a press release. “LinkedIn is a category-defining model at an thrilling second of progress throughout each enterprise and client audiences. We stay up for advancing their enterprise objectives and constructing model worth by the unconventional creativity of Reality Nicely Advised.”
LinkedIn’s annual international media spend is $250 million, whereas its U.S. spend is $110 million, in line with estimates from COMvergence.
Roster Shakeup
That is LinkedIn’s newest company appointment since Jessica Jensen joined as chief advertising and technique officer earlier this 12 months.
In April, LinkedIn moved its media enterprise from Dentsu to Publicis Media.
And in March, the platform employed R/GA as international inventive strategic company for LinkedIn Adverts following a pitch.
Earlier this 12 months, McCann Worldgroup reorganized into 4 manufacturers—McCann, manufacturing firm Craft, model consultancy Futurebrand, and precision advertising company MRM—as proprietor Interpublic Group (IPG) prepares to be acquired by DDB proprietor Omnicom Group. The deal is anticipated to shut later this 12 months.
IPG reported a 6.6% decline in web income for the second quarter of 2025.
