LinkedIn noticed a 14% rise in EU customers within the first half of 2025, whereas it’s additionally seen regular will increase in person stories of misinformation and hate speech, as extra folks come to interact on the platform.
That’s in line with LinkedIn’s newest EU DSA disclosure report, which outlines all of its moderation and enforcement efforts, in addition to complete customers within the EU area. You’ll be able to try LinkedIn’s full itemizing of DSA stories right here, however on this submit, we’ll check out the newest numbers.
First off, on lively customers. Within the first half of 2025, LinkedIn stories that it had 54.7m logged in month-to-month lively European customers, in addition to 213m logged out visits.
Since March 2024, LinkedIn has seen the most important relative viewers will increase, primarily based on lively person counts, in Slovenia (+100%), Lithuania (+50%) and Czechia (+33%), whereas in its largest EU person markets, it’s seen a median of 10% MAU progress, utilizing its logged in person stats.
What’s most fascinating about this knowledge, nonetheless, is that we are able to additionally examine this to LinkedIn’s complete member knowledge, which it stories to showcase its progress.
In accordance with this chart, LinkedIn now has greater than 160 million members in Europe, but its precise utilization stats present that solely 54.7 million of them are logging in month-to-month. Which implies that LinkedIn’s common utilization, primarily based on these numbers, is round 36%.
Assuming that’s the identical kind of common engagement that it’s seeing in all areas, that may peg LinkedIn’s lively logged-in utilization at round 432 million MAU, which is considerably completely different to the 1.2 billion member stat that it prefers to report.
However that may be a greater indicator of precise total utilization and engagement, although LinkedIn has additionally reported “file ranges” of engagement each quarter since 2018. So possibly extra engagement, however utilizing its EU efficiency knowledge as an indicative measure, LinkedIn’s lively person rely is extra doubtless round 432 million or so.
That’s to not play down LinkedIn’s progress, as it’s nonetheless seeing double-digit lively person will increase in most markets. However it’s price breaking down what LinkedIn’s reported numbers really characterize in actual interplay and utilization.
When it comes to moderation employees, LinkedIn continues so as to add extra moderators, and is now as much as 1,757 employees globally. That’s a rise of 52% since March 2024, so whereas LinkedIn is seeking to combine AI into each facet of the app, it’s nonetheless counting on people to handle person stories and enforcement.
When it comes to particular violations, LinkedIn noticed a 25% improve in person stories of misinformation within the first half of this 12 months (versus final report), whereas it’s additionally seen a 12% improve in stories of hate speech. On condition that extra individuals are utilizing the app, this is smart, however these are noteworthy will increase in person issues.
Apparently, LinkedIn has solely reported an 11% improve in stories of pretend accounts within the app year-over-year amongst EU members. That’s fascinating as a result of many LinkedIn customers have raised issues concerning the rise of pretend engagement within the app, although lots of these issues relate to synthetic engagement, through engagement pods, and never essentially faux customers.
Additionally price noting: LinkedIn’s EU members have reported many extra circumstances of harassment, with a 33% improve in person stories year-over-year.
Some fascinating knowledge on LinkedIn’s relative efficiency, and the way it’s rising in EU utilization. And on condition that LinkedIn not often shares any precise person knowledge, it does present some fascinating context on its precise progress, and the way it’s performing because it sees extra person engagement.
You’ll be able to try all of LinkedIn’s DSA stories right here.
