Video is the place it’s at on LinkedIn, with video watch time within the app rising 36% year-over-year, whereas video posts are additionally now shared 20x greater than another content material sort.
When you’re severe about maximizing your LinkedIn efficiency, video must be part of your technique, and this week, LinkedIn has shared some new recommendations on how you can take advantage of video posts, with a variety of utilization stats, measurement pointers and case examine examples.
You may obtain LinkedIn’s 17-page “B2B Marketer’s Information: How one can Construct Your Model with Video” for your self right here (through e-mail sign-up), however on this put up, we’ll check out among the key notes.
First off, LinkedIn outlines the rising alternative for video content material within the app:
As you possibly can see, LinkedIn has coated off on the utilization notes that I referred to within the intro above, whereas short-form video can be on the rise, and LinkedIn video adverts are seeing a heap extra engagement.
And for B2B entrepreneurs particularly, LinkedIn has much more engagement stats:
So once more, it’s fairly clear why you have to be trying to embody video content material in your LinkedIn strategy, primarily based on pure engagement information alone.
So how will you go about making finest use of video within the app?
LinkedIn has shared a variety of notes and tips on the “how” side:
LinkedIn’s eager to encourage genuine, informative video content material, which may be simply captured in your cellphone, and uploaded to the app. LinkedIn says that one of these content material performs nicely as a result of it stops customers as they scroll, and supplies a human perspective on an expert matter. That may be a invaluable connector that helps you construct curiosity and belief through its video choices.
LinkedIn has additionally included overviews of its numerous video adverts choices (and when you need to use them), in addition to case research, and an inventory of third-party platforms by means of which you’ll create and add video to the app.
Value noting too that LinkedIn not too long ago introduced a brand new integration with CapCut for this function, which may make it easier to create extra standout, participating video promotions.
However once more, LinkedIn can be preaching authenticity, with uncooked, actual video uploads, which it says are resonating, significantly with youthful customers.
Some key notes, which may contribute to your LinkedIn video technique.
You may obtain LinkedIn’s “B2B Marketer’s Information: How one can Construct Your Model with Video” right here.
