L’Oréal Paris and British broadcaster Channel 4 every gained a Movie Grand Prix at Cannes Lions 2025.
Movie Lions, the pageant’s oldest class, usually awards two Grand Prix.
L’Oréal Paris and McCann Paris gained for his or her 18-minute documentary, “The Ultimate Copy of Ilon Specht.”
The movie informed the story of Ilon Specht, the copywriter who coined L’Oréal’s iconic tagline, “As a result of I’m Price It.” Specht died in 2024 at age 81.
“The filmmaking is beautiful, it attracts you in,” stated Kate Stanners, Movie jury president and chairman and international chief inventive officer of Saatchi & Saatchi. “It made me really feel very in another way about L’Oréal.”
The second Movie Grand Prix went to Channel 4 for its Paris 2024 Paralympics advert, “Contemplating What?”, created by in-house company 4Creative.
The movie turned the lens on viewers to problem stereotypes of Paralympians and disabled individuals. It was notable for its craft and experimental strategies, in addition to dropping the time period “superhumans” which had been a part of Channel 4’s Paralympics marketing campaign since 2012, to progress the dialog about incapacity.
“Contemplating What?” adopted three chapters of Channel 4’s Paralympics marketing campaign, which started when the broadcaster grew to become a companion of the Paralympics in 2012. All three of Channel 4’s earlier Paralympics movies additionally gained Grand Prix at Cannes Lions.
“[Channel 4] has gone on to essentially shift the dialog [about disability], and their work has matched that,” Stanners stated.
Observe all of the Cannes Lions Grand Prix winners right here.
