LVMH is shifting a part of its European media enterprise from Publicis to Havas, based on sources with data of the state of affairs.
An individual accustomed to the matter advised ADWEEK that LVMH had “determined to geographically rebalance its media company partnerships inside its present world portfolio.”
Havas’ Argentina-based company Ahead Media—already the media company of document for LVMH in Italy and Latin America—will now tackle further European markets. Whereas the precise nation breakdown stays unclear, the shift is described as restricted in scope.
Publicis, which retains LVMH’s media enterprise in North America, confirmed to ADWEEK that there aren’t any modifications to its U.S. remit. The company continues to handle a good portion of the model’s EMEA footprint.
The transfer marks the primary notable change in LVMH’s media alignments since Publicis received the France and U.Okay. accounts in 2022—an task valued at roughly €260 million—and the U.S. media enterprise in 2023. Publicis initially secured LVMH’s wider EMEA media enterprise in 2019 following a aggressive pitch.
LVMH didn’t instantly reply to ADWEEK’s request for remark.
