Males’s grooming firm Manscaped has launched a artistic assessment because it considers operating its first Tremendous Bowl advert, in response to two folks conversant in the method.
A spokesperson for the corporate confirmed that it’s accepting pitches for a spot to run throughout Tremendous Bowl LX, however has not but finalized its participation within the recreation.
Manscaped is fielding pitches from each exterior businesses and its inner artistic group, in response to the 2 folks.
The corporate, launched in 2016, began out promoting only one product—a physique hair trimmer for males—however now provides an array of way of life and grooming merchandise.
It has navigated the fragile matter of its enterprise by leaning into irreverent humor in its advertising.
Final March, in a collaboration with the artistic company Pereira O’Dell, the corporate unveiled a marketing campaign referred to as The Boys.
The artistic used a visible metaphor—a person, and beneath his waist, two hirsute heads—for example the frustrations created by untamed hair. Pete Davidson, a Manscaped model companion, joined in on the wry spot. The idea aligned with the broader tongue-in-cheek strategy that Manscaped has used to advertise its merchandise with out overstepping the bounds of propriety.
The Tremendous Bowl, with its constant attraction to a male viewers, has steadily featured advertisements from grooming and hygiene corporations, equivalent to Gillette and Dr. Squatch. Manscaped has run nationwide campaigns earlier than, however this may mark its largest advertising push but.
