The overwhelming majority of entrepreneurs and advertisers mentioned their group is dedicated to incorporating synthetic intelligence (AI) into its every day operations, based on a latest survey of ADWEEK readers.
In complete, 78% of respondents indicated their firm was severe about embracing the expertise, whereas round one in 5 mentioned their group was not.
However adopting AI is way from a stress-free endeavor. A big majority of entrepreneurs and advertisers surveyed—85%—famous they really feel stress to maintain up with the newest developments in AI.
Regardless of employment at U.S. promoting companies remaining flat in the course of the first half of 2025, extra ADWEEK readers appeared excited concerning the proliferation of AI within the office than apprehensive. The hole in sentiment, nonetheless, isn’t big: 51% mentioned they had been excited, whereas 39% indicated they had been apprehensive.
A few of this welcoming perspective might stem from a sturdy sense of self-assurance. Total, 83% of entrepreneurs and advertisers are both very or considerably assured of their means to make use of and profit from AI at work.
Practically 250 ADWEEK readers participated within the on-line survey, which ran July 21-27. Greater than two-thirds of respondents mentioned they both labored for a model or promoting company.
By way of how shortly AI is being adopted by people, world knowledge from LinkedIn suggests entrepreneurs and advertisers are close to the center of the pack in comparison with professionals in different industries.
When contrasting the 12 months ending April 2025 with the identical interval previous it, the whole variety of AI-related expertise listed on the LinkedIn profiles of entrepreneurs and advertisers elevated 12%. Authorities staff noticed essentially the most development, with a 28% uptick.
Further figures from employment knowledge supplier Stay Knowledge Applied sciences reveals the rise of AI lately coincides with a decline in staff-level jobs at advertising and promoting firms. Supervisor and director positions, in the meantime, have remained comparatively regular throughout the identical interval.
