The corporate is formally launching its promoting enterprise, Mastercard Commerce Media, which is able to enable manufacturers to purchase adverts on its owned properties, run adverts with writer companions, and goal Mastercard’s audiences throughout the open internet. The brand new providing is constructed on prime of Mastercard’s current presents and promotions enterprise.
Mastercard has greater than 500 million enrolled cardholders and 25,000 retailers enrolled in its promotions enterprise, giving the corporate entry to knowledge from 159 billion transactions every year.
“The largest differentiator is scale on this surroundings,” Jill Moser, senior vice chairman of buyer acquisition and engagement, instructed ADWEEK.
