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    Home»Social Ads»Meta Announces Oakley-Branded AI Glasses Aimed at Athletes
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    Meta Announces Oakley-Branded AI Glasses Aimed at Athletes

    steamymarketing_jyqpv8By steamymarketing_jyqpv8June 21, 2025No Comments4 Mins Read
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    Meta Announces Oakley-Branded AI Glasses Aimed at Athletes
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    They won’t be precisely what preliminary stories had urged, however Meta has at this time introduced its newest good glasses, or “AI glasses” because it now prefers to name them, with a sports-aligned model created in partnership with Oakley.

    As indicated within the promo, which incorporates a vary of big-name sports activities stars, Meta’s Oakley HSTN glasses are designed to enchantment to athletes and common folks alike.

    As defined by Meta:

    “Oakley Meta HSTN (pronounced HOW-stuhn), primarily based on the HSTN type of Oakley glasses, combines daring aesthetics with cutting-edge tech. Seize the motion fully hands-free with the built-in digital camera and share your distinctive POV. Get pumped up along with your favourite playlist, hearken to podcasts and extra, because of highly effective open-ear audio system seamlessly built-in into the frames. And with an IPX4 water resistance score, you may push your self to the outer limits of your potential.”

    So the machine is just about the identical because the Ray Ban AI glasses that Meta has had available on the market for a while, however with water resistance, although Meta additionally notes that the HSTN glasses have longer battery life, a better decision digital camera built-in, and in-activity help through Meta AI.

    What the brand new machine doesn’t have is further knowledge monitoring parts, which some had urged can be a part of the brand new machine when preliminary stories of the Oakley collaboration leaked again in January.

    These early stories, primarily based on restricted data, urged that Meta’s athletic sun shades can be primarily based on Oakley’s extra futuristic-looking “Sphaera” type, and would include a single digital camera, within the middle of the body, so as to scale back weight.

    That isn’t what this last launch model shall be, with the variation seemingly being extra about type than technical development, a minimum of at this stage.

    Which is okay. Meta’s Ray Ban glasses have been promoting nicely, and including an Oakley variation will little doubt additionally show in style, as extra folks look to combine AI into their on a regular basis lives.

    And certain, Meta’s AI steering may assist in bettering efficiency by means of generic suggestions. But it surely had appeared like this is able to be Meta’s first foray into health monitoring, and offering extra in-depth efficiency perception by means of the machine.

    Although that’s in all probability not simple to do. A key approach that health trackers present suggestions proper now could be by means of pulse measurement, and Meta’s glasses can’t try this. They may offer you distance monitoring, through GPS, and perhaps there’ll be a Strava kind app made accessible for this goal, and there could also be different monitoring parts that Meta may look to combine into one other model of the machine.

    Although it truly looks like this ingredient can be higher facilitated by a Meta-branded smartwatch, which the corporate has gone backwards and forwards on at completely different instances, and will nonetheless be one thing that’s on the playing cards for its broader wearables push.

    Meta final shelved its smartwatch plan again in 2022, resulting from broader cost-cutting, amid different problems, although it’s additionally been engaged on a wrist-based management machine, primarily based on EMT, as a part of its AR growth push.

    That might nonetheless play a task in its coming AR glasses push, and perhaps, that may even be an addition to its fitness-tracking parts, which may enhance the utility of those new Oakley glasses on this respect.

    However proper now, what you’re actually is a brand new model of Meta’s good glasses, in a special type, so as to enchantment to another viewers. As such, I’m undecided that they’re going to “change all the pieces” like Patrick Mahomes claims within the video clip, nevertheless it’s one other enlargement of Meta’s evolving wearables push.  

    Meta says that its Oakley Meta HSTN shall be accessible for pre-order beginning July eleventh at a worth of $US499 USD. Additional glasses fashions which shall be a part of the brand new Meta Oakley assortment shall be launched later this summer time, beginning at $US399.

    Aimed Announces Athletes Glasses Meta OakleyBranded
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