A fast replace for these utilizing Meta’s Web page Insights API, with Meta now set to merge extra of its knowledge into its “Views” metric.
In November final yr, Meta introduced that Fb can be switching to “Views” as its major metric, in alignment with shifting person behaviors and the way they’re mirrored in its engagement knowledge.
That adopted Instagram additionally transferring to “Views” as its major metric, with all of Meta’s knowledge instruments now offering enhanced view knowledge as a cumulative engagement stat, whereas shifting away from others, together with “performs”, “impressions” and “accounts reached.”
And now, Meta’s updating its Web page Insights API to additionally replicate the identical.
As per Meta:
“To proceed to align the performance of the Web page Insights API with the Fb app and Meta Enterprise Suite, we’re deprecating the `impressions` metric. This metric will probably be changed by the `views` metric on all API variations.”
Along with this, Meta’s additionally eliminating its “web page followers” insights:
“With the migration of all Fb Pages to the brand new Pages expertise, the Web page Insights tab for traditional Pages has been absolutely deprecated as of November 1, 2023. As a part of this deprecation, we’re deprecating the `web page followers` metrics.”
So two extra metrics will quickly be gone out of your third-party analytics platforms, with “Views” taking on as the first focus.
Meta says that the shift in direction of views goals to create a single distribution metric for all content material sorts that’s calculated in the identical means throughout Fb and Instagram.
That, ideally, will facilitate a extra streamlined, and comprehensible technique to examine your content material efficiency throughout each apps, with “Views” now measuring all sorts of consumption habits.
On condition that this has been in place inside Meta’s personal system for a while, the change right here must be minor, but it surely’s one other knowledge replace of notice to your Fb and IG planning.
Meta says that after the change is applied, the API will return an invalid metric error when calling any of those metrics.
So once more, your third occasion Fb and Instagram instruments will quickly shift to views as the primary focus, whereas shedding entry to those extra components.
Extra info right here.
