As local weather motion commitments lag, the Museum of the United Nations and Spotify used nature’s sounds to create music and earn cash that might assist the earth. LVMH, the Academy of Movement Footage Arts and Sciences, and Ziploc additionally received Grands Prix at Cannes Lions on Thursday.
Innovation Lions
The Museum of the United Nations and Spotify scored the Grand Prix for Innovation for “Sounds Proper,” by AKQA Copenhagen. With the marketing campaign, Mom Nature turned a recording artist, utilizing the sounds of the earth and partnering with artists like David Bowie, Ellie Goulding, Aurora, and Hozier to earn royalties that might be spent on nature conservation. In 2024, $225,000 was donated to the Tropical Andes, in keeping with the case examine, with $500,000 raised to this point this yr.
Luxurious Lions
LVMH earned the Grand Prix in Luxurious for “The Partnership that Modified All the things,” by Havas Play. Recognizing the Olympics’ strict promoting rules, the posh behemoth solid a artistic partnership with Paris 2024 as a co-producer, a primary for the Video games. The collaboration concerned LVMH manufacturers together with Dior and Berluti outfitting artists and athletes, Louis Vuitton delivering the medals, and extra activations that embedded the posh manufacturers within the Olympics.
Model Expertise & Activation Lions
The Academy of Movement Image Arts and Sciences and the Rakish Chicago Listening to Society received the Grand Prix for Model Expertise & Activation for “Caption with Intention” by FCB Chicago. Closed captions hadn’t modified since 1971; they failed to point out tone, emotion or speaker identification. The marketing campaign reworked closed captions to make for a extra immersive expertise that matches inside cinematic language. It has beforehand nabbed two different Grands Prix this week in Design and Digital Craft.
Inventive Commerce Lions
Ziploc took residence the Grand Prix for Inventive Commerce for “Preserved Promos” by VML New York. Amid inflation, financial savings matter greater than ever for a lot of Individuals, particularly on the grocery retailer. Ziploc moved past serving to shoppers save leftovers to additionally saving cash, by letting them use coupons lengthy after expiration.
Observe all of the Cannes Lions winners right here.
