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    Home»Social Ads»NBC and CBS Have Growth
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    NBC and CBS Have Growth

    steamymarketing_jyqpv8By steamymarketing_jyqpv8August 26, 2025No Comments3 Mins Read
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    CBS Down in Total Viewers and Demo
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    CBS Night Information was the one night newscast to report week-to-week good points in whole viewers, and NBC Nightly Information with Tom Llamas was the one broadcast to develop within the Adults 25-54 demo for the week of August 18.  

    ABC World Information Tonight, which noticed David Muir absent for the week, was helmed by Mary Bruce and Rachel Scott. The printed was the one one to see week-to-week declines throughout the board. Regardless of the losses, WNT remained the chief in whole viewers and the demo.

    Be aware: The weekly averages of CBS Information and NBC Information’ newscasts are primarily based on 4 days (Monday to Thursday). Friday’s (08/22/25) CBS broadcast was retitled to CBS Night Nws and NBC’s broadcast was retitled to NBC Nitely Information as a consequence of NFL preseason video games. These broadcasts have been excluded from the weekly and season averages.

    Based on live-plus-same-day knowledge from Nielsen, ABC World Information Tonight with David Muir averaged 6.916 million whole viewers and 838,000 Adults 25-54 demo viewers for the week of August 18. It noticed losses of -1% in whole viewers and -10% within the demo in comparison with the earlier week—the one newscast with week-to-week declines in each classes. Taking a look at its efficiency to the identical week in 2024 (the week starting August 19), WNT was down by -2% in whole viewers and -12% within the demo.

    In second place in whole viewers and the demo was NBC Nightly Information, averaging 5.665 million and 792,000 viewers, respectively. The printed was down by -1% in whole viewers however grew by +2% within the A25-54 demo. Of observe: The Wednesday broadcast completed forward of WNT within the demo, the third time this occurred throughout Llamas’ tenure. When evaluating its efficiency to the identical week a yr in the past, Nightly Information noticed good points of +8% in whole viewers and +1% within the demo—the one newscast with year-over-year development. 

    CBS Night Information had 3.775 million whole viewers and 478,000 viewers within the demo for the week of August 18. The printed was the one one to indicate good points within the whole viewers class, because it rose by +1%, however it dropped by -8% within the demo in comparison with the earlier week. Its year-ago week numbers noticed the newscast decline by -7% in whole viewers and -20% within the demo. 

    ABC NBC CBS • Complete Viewers: 6,916,000 5,665,000   3,775,000 • A25-54: 838,000 792,000   478,000

    Supply: The Nielsen Firm, NTI Complete Viewers, Adults 25-54 and Adults 18-49 Reside + SD Present Week (w/o 8/18/25), Earlier Week (w/o 8/11/25) and 12 months-In the past Week (w/o 8/19/24). Most Present Information Stream: 2024-2025 Season (9/23/24 – 8/24/25) and 2023-2024 Season (9/25/23 – 8/25/24). Nielsen scores for ABC, NBC and CBS embody extra airings in choose markets. Starting 8/31/20, nationwide scores additionally embody Out of House (OOH) viewing. Averages primarily based on common telecasts.

    CBS Growth NBC
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