NBCUniversal is placing apart all upfront doubt.
Although NBCU didn’t announce its 2025 upfront occasion till final spring, the corporate is losing no time setting its 2026 occasion date, returning to Radio Metropolis Music Corridor on Monday, Might 11. In the meantime, Telemundo will host an “unique consumer expertise” on Tuesday, Might 12.
NBCU’s presentation will showcase NBC’s one centesimal anniversary, in addition to the premium content material, stay experiences, and cultural occasions it has forward. The corporate famous the occasion may also characteristic the “mixed power” of NBCU properties and people of its cable spinoff, Versant.
For the 2026-2027 upfront season, NBCU will proceed to signify all home Versant networks and related digital content material, together with CNBC, E!, Golf Channel, MSNBC, Oxygen, SYFY, and USA.
Telemundo has historically held its occasion on Monday evenings following NBCU’s presentation; nevertheless, the corporate moved to Tuesday final 12 months after Amazon set its presentation for Monday night time. NBCU famous that Telemundo’s Tuesday expertise will entertain shoppers forward of the 2026 FIFA World Cup.
“For over 100 years, NBC has outlined the U.S. tv panorama for generations of viewers,” Mark Marshall, chairman, NBCUniversal international promoting and partnerships, mentioned in an announcement. “As we head into our centennial 12 months, we’re not simply celebrating our legacy—we’re setting the course for what’s subsequent. This upfront, we’ll showcase the way forward for promoting, content material, and know-how, highlighting NBCUniversal’s management in revolutionary advert options and tapping into the total energy of our ecosystem to unlock new potentialities for manufacturers, creators, and audiences.”
In accordance with NBCU, its 2025-2026 upfront delivered its “highest advert gross sales quantity” in its historical past, with report gross sales commitments general and its largest digital upfront. Sports activities additionally drove development, with the NBA returning to NBC and the corporate having its highest-grossing NFL season.
The information makes NBCU one of many first main publishers to announce plans for its 2026 upfront week occasion. Disney beforehand confirmed to ADWEEK that it will return to the upfront on Tuesday, Might 12, at 4 p.m. ET.
