Are you seeking to develop your presence on LinkedIn?
The platform’s seeing “file excessive” ranges of engagement, and with 1.2 billion members (and an estimated 480 million lively customers), it could possibly be value exploring your alternatives on how one can attain this skilled viewers, and construct your model status to facilitate potential connections and offers.
And if you’re seeking to construct your LinkedIn presence, then this new knowledge from Buffer will assist. Based mostly on evaluation of greater than 2 million LinkedIn posts, from greater than 94,000+ LinkedIn accounts, Buffer’s staff has decided that there’s a easy secret to maximizing your LinkedIn attain: Posting frequency.
Yep, that’s it. Put up extra usually on LinkedIn and also you’re going to get extra attain.
In fact, there’s extra to it than that, as you may’t simply submit random stuff, and ideally your whole updates and engagements within the app are significant and add to your skilled status.
However in pure knowledge phrases, extra posts = extra alternatives, primarily based on algorithmic amplification.
In accordance with Buffer’s knowledge:
- Posting 2 to five occasions per week within the app will improve your submit impressions by round 1k per replace
- Posting 6 to 10 per week on LinkedIn will increase your submit impressions 5k per replace
- Posting greater than 11 occasions per week offers you greater than 16k extra impressions per submit
All of those will increase additionally noticed relative boosts in per-post engagement, which might be largely linked to the extra publicity, whereas Buffer additionally notes that LinkedIn has no particular cap on attain primarily based on posting frequency.
“Every extra step up in cadence results in stronger per-post efficiency.”
Buffer’s concept on that is that LinkedIn’s algorithm rewards exercise, so the extra usually that you simply submit, the extra the system then seeks to encourage extra exercise.
So the extra you submit, the extra attain you get, and the extra alternatives to attach with professionals within the app.
And once more, with so many conversations now shifting to LinkedIn (lots of which was once on Twitter), there’s extra alternative there than ever, which might make this an especially helpful knowledge be aware.
It’s fairly simple, and once more, you do wish to strategize a bit of extra than simply posting primarily based on quantity alone. However the numbers present that posting exercise issues so much to LinkedIn’s content-hungry algorithm.
You’ll be able to learn Buffer’s full LinkedIn research right here.
