With the 2025-26 Nationwide Soccer League season set to kick off Thursday evening, the league is becoming a member of forces with Entrance Workplace Sports activities to develop business-focused content material round off-field key league moments.
This distinctive, first-of-a-kind partnership between the No. 1 sports activities league within the U.S. and the sports activities business-focused digital platform will allow the inventive improvement and execution of initiatives tied to main NFL tentpole occasions, together with NFL Worldwide Video games, the Tremendous Bowl, and the NFL Draft.
Beginning this fall, FOS will spotlight behind-the-scenes moments from these NFL tentpole occasions on its web site, in addition to its varied social media channels.
Based on Axios, FOS is paying the NFL for this yearlong entry, which additionally permits the digital platform to make use of emblems from the league and its groups for its protection.
White informed Axios this partnership will make FOS a extra engaging choice for advertisers and make it simpler for his gross sales workforce to promote stock out out there.
In the meantime, FOS has been constructing its content material portfolio past its web site and newsletters. In April, it relaunched its every day present, Entrance Workplace Sports activities At this time, hosted by Baker Machado and Renee Washington.
The present streams dwell on YouTube, X (previously Twitter), and LinkedIn, and can be accessible on-demand on platforms like Apple Podcasts and Spotify.
“Entrance Workplace Sports activities has constructed a extremely engaged neighborhood, and the NFL seems to FOS for distinctive storytelling alternatives and insights into the enterprise of sports activities,” mentioned Amanda Kersen, director of enterprise improvement and strategic investments on the NFL, in an announcement. “Partnering with Entrance Workplace Sports activities permits us to attach with this focused viewers by a recent, considerate lens, reinforcing our dedication to creating the NFL’s story accessible to all followers who’re keen about our sport.”
FOS CEO Adam White famous that the platform is “a frontrunner within the protection of the enterprise of sports activities, and we’re excited to collaborate with the NFL and increase our entry to the nation’s most-popular league,” including, “The sports activities media panorama is more and more pushed by off-the-field happenings, and this partnership will carry followers nearer than ever to their favourite gamers and groups throughout one of the vital charming sports activities leagues wherever on this planet.”
