On Tuesday, measurement big Nielsen introduced that Sacha Weinberg is becoming a member of the viewers measurement firm as svp, model advertising and marketing and technique.
Reporting to Carole Robinson, Nielsen’s chief communications and model advertising and marketing officer, Weinberg shall be answerable for the corporate’s model advertising and marketing technique, guiding it and driving progress by way of artistic product rollouts. She may even oversee Nielsen’s content material, social, internet, and occasions groups.
“Sacha has a confirmed observe file of forging profitable model methods for probably the most revered firms on the planet,” stated Robinson. “She’s becoming a member of us on the excellent time, as we’ve constructed momentum round our subsequent technology of merchandise for TV, sports activities, and reside streaming.”
Weinberg was most not too long ago with Amazon Prime Video, the place she oversaw world model and inventive technique. She additionally performed a key position in accelerating elevated buyer acquisition, retention, and loyalty.
“Nielsen’s legacy is unparalleled within the viewers measurement area, and that is an thrilling time to inform its story in recent, significant methods,” stated Weinberg. “I’m desirous to associate with this gifted group to create dynamic, future-focused methods that mirror the ability of Nielsen’s information and the impression it has on the media trade each day.”
Exterior of Prime Video, she has additionally labored at Starbucks, Nike, Mattel, and Walt Disney House Leisure.
Weinberg’s appointment comes at a time when Nielsen faces competitors within the viewers measurement area.
In July, the U.S. Joint Trade Committee (JIC) introduced the completion of its mid-term audit, evaluating enhancements to Comscore, iSpot, and VideoAmp as licensed currencies of file forward of the 2025-2026 broadcast TV season.
Nielsen additionally hit some hurdles in the newest upfront season with its panel+large information providing, which mixes Nielsen’s conventional panel with information from cable, satellite tv for pc set-top containers, and good TVs throughout 45 million households and 75 million gadgets. Media consumers have grumbled to ADWEEK concerning the providing’s inconsistencies, which have led to delays and disruptions in upfront negotiations.
Nevertheless, Nielsen has urged advertisers to be affected person as the improved product turns into the corporate’s official forex.
“A forex change is far totally different than an information change,” Nielsen CEO Karthik Rao advised ADWEEK at Cannes Lions in June. “It’s a workflow change. It’s a piece course of change.”
