The jury behind the Nielsen v. HyphaMetrics lawsuit reached a verdict Friday, discovering HyphaMetrics not responsible of infringing on a pair of Nielsen’s patents.
Nielsen, a measurement and adtech large, beforehand filed two lawsuits in opposition to HyphaMetrics, a competitor within the measurement and knowledge house. One of many lawsuits got here in February 2023, and one other got here later in Could 2023; nonetheless, each have been consolidated.
In a press release, HyphaMetrics CEO Joanna Drews mentioned the decision is a victory in opposition to Nielsen.
“HyphaMetrics’ historic lawsuit victory in opposition to Nielsen is a monumental win for customers and all the media ecosystem,” Drews mentioned. “We’re thrilled that the jury acknowledged Neilson’s allegations have been baseless and predatory, and that HyphaMetrics’ single-source knowledge stream is a proprietary resolution that can revolutionize media measurement. All the HyphaMetrics crew is worked up to maneuver previous this meritless lawsuit, so we are able to proceed to assist purchasers bridge the hole between streaming, linear, and digital with unified reporting.”
In line with Nielsen, the measurement agency is reviewing the report and contemplating an attraction.
“We filed this swimsuit as a result of the product that HyphaMetrics marketed, promised, and mentioned it bought is one thing we believed infringed Nielsen’s patents,” Nielsen mentioned in its assertion. “Because the trial advanced, we have been shocked to be taught that HyphaMetrics has no precise product, no knowledge on the market, and no plans to make use of AI-enabled content material recognition know-how now or sooner or later. We think about that the purchasers who signed up for the product that HyphaMetrics marketed can be and shocked to be taught this as properly.”
Following Nielsen’s assertion, HyphaMetrics’ CEO addressed the corporate’s claims, together with assertions that HyphaMetrics has “no precise product” or knowledge on the market.
“If their assertion is trustworthy, why didn’t Nielsen drop the lawsuit? Why think about interesting when you don’t imagine we’ve a product? It appears frivolous and disingenuous,” Drews informed ADWEEK.
Over the past three years, Nielsen has filed ten patent infringement complaints in opposition to rivals like TVision, HyphaMetrics, ACRCloud, and VideoAmp. Certainly one of VideoAmp’s lawsuits was dismissed earlier this yr earlier than Nielsen swooped in with a brand new grievance.
