Infosum customers within the U.S., Canada, and the U.Okay. can now entry knowledge immediately from Nielsen Advertising Cloud.
The collaboration between Nielsen and WPP-owned Infosum, which went dwell Aug. 20, allows advertisers, companies, and publishers to reinforce their first-party knowledge utilizing NMC’s proprietary knowledge units, offering a greater understanding of their focused audiences.
Nielsen touts NMC as a one-stop store platform for entrepreneurs, as purchasers can handle your complete advertising and marketing course of in a single place, together with media planning and activation to knowledge administration and attribution.
A number of the performance being offered to Infosum by NMC consists of leveraging ID graph and viewers segments for the enhancement of first-party knowledge technique, together with better insights, viewers enrichment, look-alike modeling, and activation, all beneath stringent privateness protocols.
“NMC is widely known for its innovation and experience in serving to manufacturers higher perceive and have interaction their audiences,” stated Marc Cestaro, SVP of North America gross sales at InfoSum. “By combining that with InfoSum’s privacy-first infrastructure and safe knowledge collaboration, this strategic relationship empowers advertisers and publishers to unlock richer, quicker, and extra privacy-conscious options.”
“Information collaboration platforms are a necessary a part of the best way that companies are enriching and sharing knowledge, in a fashion that’s designed to uphold client privateness whereas additionally driving enterprise progress,” stated Kirsten Cummings, basic supervisor of Nielsen Advertising Cloud. “Nielsen continues to innovate to empower manufacturers and publishers with the instruments they should elevate their methods and work with our knowledge of their platform of alternative to allow them to higher attain their meant viewers.”
InfoSum, based in 2015, is the maker of a cross-cloud expertise enabling privacy-safe integration of varied knowledge sources throughout the advertising and marketing ecosystem.
It was acquired by WPP in April and folded into the corporate’s media funding arm. The acquisition offered WPP and its purchasers entry to InfoSum’s huge knowledge shops, together with a whole lot of billions of knowledge factors throughout main media corporations like Netflix and Samsung Advertisements, in addition to from retailers and knowledge and id companions.
This knowledge can be utilized for advertising and marketing intelligence, viewers focusing on, and AI mannequin coaching.
