After six months of steady development, the share of individuals watching streaming skilled a month-to-month decline in August. In the meantime, the printed and cable linear segments confirmed some life as they each registered features, disrupting a downward development that had existed since Might.
In line with Nielsen’s Media Distributor Gauge, streaming remained the popular TV viewing format, accounting for 46.4% of utilization in August. It fell by -0.9% from July, exhibiting some vulnerability, significantly resulting from its lack of dwell sports activities, corresponding to school soccer.
Broadcast noticed the sharpest rise in consumption because it jumped by +0.7% from the earlier month to face at 19.1%. In the meantime, cable jumped up by +0.3% to complete with 22.5% for the month of August.
The linear phase of broadcast and cable had a mixed exhibiting of 41.6% to streaming’s 46.4% for the month of July. The hole between the 2 viewing segments stays extensive, however there was some slimming in August, with the distinction between the 2 segments shrinking from 6.7% in July to 4.8% in August.
In the meantime, the Different class noticed a -0.1% dip, ending with 12% for the recorded month.
Wanting on the streaming class, YouTube remained in first place among the many streaming companies with 13.1% of all viewing. In comparison with its July efficiency, which stood at 13.4%, YouTube decreased by -0.3%.
Netflix was in second place with 8.7% of all complete streaming consumption. This represented a -0.1% lower compared with its July efficiency.
The Disney group of streaming channels, comprising Disney+, ESPN+, and Hulu SVOD, adopted with 4.6%, down -0.1% from the earlier month. Amazon’s Prime Video had a +0.1% acquire from July to face at 3.9%.
The Roku Channel completed August flat at 2.8%, whereas Tubi continued to stay flat with 2.2% of streaming consumption. They had been adopted by the consortium of Paramount+ and PlutoTV, comprising Paramount World’s streaming platforms, which remained at 2% for the month of August.
NBCUniversal’s streaming service, Peacock, fell by -0.2% from July to complete at 1.4%, whereas Warner Bros. Discovery’s streaming companies, HBO Max and Discovery+, declined by -0.1% to additionally end with a 1.4% share of streaming consumption.
Lastly, the opposite streaming class noticed a -0.2% lower in consumption, ending at 6.4% in August.
See the media distribution rating under:
Nielsen’s Gauge Consumption report for August 2025.
The August 2025 interval spanned 5 weeks, from 07/28/2025 via 08/31/2025. Nielsen reporting follows the printed calendar, with weekly intervals starting on Monday.
