The published and cable linear segments proceed to siphon viewers off to streaming as we enter the height summer season season throughout the month of July.
Curiously, cable noticed a sharper drop off than the published section, as they had been each harm by the absence of authentic programming and sports activities throughout the summer season. Broadcast was helped by an uptick in information viewing, with ABC Information’ World Information Tonight with David Muir being the largest benefactor of this development, because it had 19 of this month’s high 20 broadcast telecasts. Fox’s airing of The MLB All-Star Sport broke WNT’s domination because it took the remaining slot at thirteenth.
In the meantime, streaming continued to do what streaming does, and that’s continue to grow. Notably, July is the month when faculties throughout the nation are closed for the summer season vacation, and the house presence of this demographic seemingly contributed to streaming’s continued ascent because it edges ever nearer to the 50% mark of all TV viewing.
In line with Nielsen’s Media Distributor Gauge, streaming continued its dominant keep on the high, remaining the popular TV viewing format, rising by +1.3% from June to account for 47.3% of utilization in July. Broadcast held agency in July, dipping solely by -0.1% from the earlier month to 18.4%. In the meantime, cable noticed the largest fall, declining -1.2% to face at 22.2% for the month of July.
When mixed, the linear section of broadcast and cable had a exhibiting of 40.6% to streaming’s 47.3% for the month of July. The hole between the 2 viewing segments continues to widen, with July representing essentially the most pronounced viewership distinction between the 2. The linear section had a viewership drop of -1.3% between June and July.
In the meantime, the Different class remained flat, ending with 12.1% for the recorded month.
Wanting on the streaming class, YouTube remained in first place because it had 13.4% of all viewing. In comparison with its June efficiency, which stood at 12.8%, YouTube grew by +0.6%, the strongest exhibiting among the many streaming companies.
Netflix was in second place with 8.8% of all whole streaming consumption. It improved on its June efficiency with a +0.5% rise in consumption.
The Disney group of streaming channels, comprising Disney+, ESPN+, and Hulu SVOD, adopted with 4.7%, down -0.1% from the earlier month. It was adopted by Amazon’s Prime Video, which had a +0.2% acquire from June to face at 3.8%.
The Roku Channel additionally completed July with positive factors, up by +0.3 to face at 2.8%, whereas Tubi continued to stay flat with 2.2% of streaming consumption. They had been adopted by the consortium of Paramount+ and PlutoTV, comprising Paramount International’s streaming platforms, which noticed a -0.1% decline to land at 1.9% for the month of July.
NBCUniversal’s streaming service, Peacock, gained +0.1% from June to complete at 1.6%, whereas Warner Bros. Discovery’s streaming companies, HBO Max and Discovery+, additionally had a +0.1% acquire to complete July with a 1.5% share of streaming consumption.
Lastly, the opposite streaming class noticed a -0.1% lower in consumption, ending at 6.6% in July.
See the media distribution rating under:
Nielsen’s Media Distributor Gauge for July 2025
The July 2025 interval included dates 06/30/2025 by 07/27/2025. Nielsen reporting follows the published calendar with measurement weeks that run Monday by Sunday.
