So Vine isn’t actually coming again in any case.
As chances are you’ll recall, a few weeks again, X proprietor Elon Musk introduced that X was planning to deliver again Vine, however in AI type. On the time, I speculated that this was truly about xAI’s new “Think about” text-to-video software, which is at the moment in Beta testing amongst chosen X Premium customers.
And now, Elon has confirmed this, posting that:
Grok Think about is AI Vine!
Btw, we lately discovered the Vine video archive (thought it had been deleted) and are engaged on restoring person entry, so you’ll be able to put up them if you’d like.
— Elon Musk (@elonmusk) August 2, 2025
In order Musk says, X isn’t bringing again Vine, the app. However as a substitute, in his view not less than, the brand new Grok Think about performance is “AI Vine,” and can present related performance and engagement as Vine did previously.
But it surely gained’t.
I imply, certain, there’s going to be a brand new inflow of AI-generated video on X, which can be largely dominated by right-wing memes (as that is the first viewers that may at the moment entry the choice, being paying X Premium customers).
But it surely’s nothing like Vine, which was TikTok earlier than TikTok, offering an limitless, full-screen, vertically-aligned feed of short-form video clips, which helped to kickstart the careers of many now-established on-line creators.
Vine, as many have famous, was actually the start of the short-form video pattern. However and not using a devoted app and presentation format, and with out offering a stream of tremendous short-form content material (Vines had been initially solely 6-seconds lengthy), this can be nothing like what Vine was.
As an alternative, it’s simply going to be extra bizarre AI-generated video clips posted to X, of which some can be good, some can be fascinating. And so much can be garbage.
Which, I suppose, possibly does truly replicate what Vine had been, however the person expertise and engagement course of shouldn’t be the identical.
And we’ve already obtained this in TikTok and through Reels. AI-generated clips have been regularly infiltrating these platforms as effectively, so enabling the identical performance on X doubtless gained’t have a serious influence.
So, sorry to burst your bubble Vine followers, however Vine isn’t coming again. All that’s taking place is that random AI clips will now be filtering by way of your X feed.
Although as Elon additionally notes, they’re working to revive the Vine video archive. So you’ll be able to take a look at movies from ten years in the past. Perhaps discover some classics.
However once more, this isn’t the return of Vine, however a re-angling of what Vine sort of was, with a view to promote xAI’s newest software.
X hasn’t introduced plans for a broader roll-out of its “Think about” text-to-video instruments as but.
