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    Home»Social Ads»Paramount Nears End of Upfront, Volume ‘Consistent’ With Last Year
    Social Ads

    Paramount Nears End of Upfront, Volume ‘Consistent’ With Last Year

    steamymarketing_jyqpv8By steamymarketing_jyqpv8August 1, 2025No Comments2 Mins Read
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    Paramount Nears End of Upfront, Volume 'Consistent' With Last Year
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    The numbers

    1% — Paramount’s whole firm income up 12 months over 12 months.

    15% — Direct-to-consumer income development, pushed by Paramount+.

    77.7 million — Paramount+ subscribers, although the corporate decreased 1.3 million 12 months over 12 months within the quarter.

    -4% — TV media advert income lower.

    30% — Streaming quantity in upfront.

    The watercooler discuss

    On Thursday, Paramount didn’t take questions in its last earnings name forward of the anticipated Skydance merger shut on Aug. 7. The corporate additionally didn’t deal with the current cancellation of The Late Present with Stephen Colbert, which Paramount beforehand referred to as a “monetary resolution.”

    As an alternative, executives stated goodbye in ready remarks whereas additionally noting that the corporate was nearing the completion of its upfront, with “total quantity according to final 12 months.” This was pushed by sports activities and streaming gross sales. In line with the corporate, streaming accounted for nearly 30% of whole upfront quantity. In the meantime, demand for sports activities was sturdy throughout the board, incomes double-digit development.

    NBCUniversal, Fox, and Disney have been the primary three main publishers to announce upfront closes this 12 months.

    The important thing quote

    “Whereas it’s by no means simple to step away, please know that it has been an honor for my household and for me to function stewards of those belongings over the previous a number of a long time. We’ll all the time be cheering on paramount within the proficient individuals who have made it what it’s at the moment,” Shari Redstone, non-executive chair of the Paramount board of administrators, on the merger with Skydance Media.

    consistent Nears Paramount Upfront Volume Year
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