Pinterest has shared some new perception into rising search developments, which might assist to information Pin advertising approaches heading into summer season within the southern hemisphere.
Pinterest has already supplied a spread of insights into rising developments and matters of curiosity on your planning, however this new information seems extra particularly at summer-themed exercise, and what persons are in search of as we head into the hotter months.
Pinterest has highlighted 4 areas of curiosity:
First off, now we have meals developments, and as you may see, cocktails and picnic developments are choosing up within the app.
Subsequent, Pinterest highlights vogue and sweetness searches, with “vacation make-up seems” getting consideration:
Then there’s dwelling residing developments, the place persons are in search of outside engagement choices:
And at last, Pinterest presents rising journey developments, together with the Australian Open:
As famous, Pinterest has already highlighted a spread of comparable developments in its bigger Summer season developments report, however this up to date itemizing might offer you extra steerage on your technique, primarily based on the newest rising shifts.
I imply, most of those are pretty apparent, primarily based on generic summer season developments, however there could also be related notes of curiosity on your planning, which might assist to reshape or realign your inventive property.
And it might be value contemplating. As per Pinterest:
“By matching your marketing campaign to the present season, you may drive higher outcomes. Living proof: Pinterest campaigns with summer-specific themes outperformed other forms of campaigns in summer season 2024.”
So there’s clear profit to higher aligning your promotions with the newest developments, which might make these insights extra precious, and actionable in your advertising strategy.
Both method, some extra meals for thought on your Pin advertising efforts.
