Christmas is now simply over 100 days away, so when you haven’t acquired your vacation advertising and marketing plans in place, now could be the time to get shifting.
Certainly, Pinterest says that planning for the vacation season is now nicely underway for a lot of customers, and that manufacturers “want to maneuver past the last-minute push” to maximise their alternatives within the interval.
To assist with this, Pinterest has printed a brand new information to vacation planning, with three key ideas that can assist you map out your Pin advertising and marketing technique for the season.
You may take a look at Pinterest’s full ideas right here, however on this put up, we’ll check out the important thing ideas.
Begin early
First off, Pinterest advises that entrepreneurs ought to get began early with their vacation campaigns, with a purpose to faucet into evolving search behaviors within the app.
Pinterest says that anyone searches for a present within the app each six seconds between October and December, and when you’re not current in these moments, you can be neglected.
As per Pinterest:
“Nearly half of month-to-month customers on Pinterest are more likely to create festive wishlists they revisit later, setting the stage for considerate, thought of gifting. Self-gifting wishlists construct momentum from October and peak in November, adopted by a surge in “present concepts for others” in December.”
Certainly, in Pinterest’s 2025 planning calendar, it included this chart which exhibits the rising curiosity in Christmas over the previous few months of the 12 months:
You may see how momentum builds heading into the season, and Pinterest says that manufacturers ought to look to faucet into this by setting the stage as early as they will.
Personalization is essential
Pinterest additionally says that personalization is essential to maximizing your gross sales alternatives, with 55% of Pinners preferring customized product suggestions in the course of the festive season.
“Widespread searches like “present baskets for him”, “artistic items” and “teen Christmas wishlist” all present that persons are in search of inspiration tailor-made to their relationships and pursuits. When manufacturers reply with festive boards thoughtfully curated from their catalogue, hand‑picked Pins organised by recipient, curiosity and worth level, they ship concepts that really feel private and earn a spot on customers’ wishlists.”
Design for saves
Pinterest additionally notes that Pin saves are an necessary indicator of buy intent.
“55% of month-to-month Pinterest customers usually tend to buy an merchandise they’ve saved, exhibiting that early inspiration can result in festive gross sales. These customers are considerate planners and beneficiant gifters, and spend extra in the course of the festive season.”
Pinterest says that entrepreneurs ought to design for saves to faucet into this conduct.
How do you try this?
Together with a direct name to motion advising viewers to save lots of your Pins is a technique you can faucet into this conduct, whereas it’s also possible to have a look at handle key questions and pursuits by researching them by way of Pinterest Tendencies.
Pinterest additionally advises that manufacturers look to make the most of Pin advertisements to maximise curiosity, whereas additionally looking for to construct their model presence within the lead-up to the key procuring push.
Some key ideas, which may enable you to get extra out of your seasonal efforts.
You may take a look at Pinterest’s 2025 vacation advertising and marketing hub right here.
