Poppi’s chief advertising officer Andy Judd has stepped down from his function, the model confirmed to ADWEEK. The transfer comes three months after PepsiCo. acquired Poppi for $1.95 million in an effort to develop its portfolio of more healthy manufacturers.
Judd made the announcement in a publish on LinkedIn.
“After a unprecedented journey with poppi, I’ve stepped away from my function as CMO,” he wrote yesterday. “It has been probably the most rewarding experiences in my profession to guide such a proficient group, assist form this model, drive unprecedented progress, and work alongside probably the most superb management group as we revolutionized soda for the subsequent technology.”
The exec added that he’s “taking a break for some a lot wanted time to relaxation, recharge, and spend extra time with my household.” He additionally thanked his colleagues and stated he’s wanting ahead to “what this subsequent section holds with our new companions at Pepsico.”
Judd didn’t share extra particulars concerning his departure, and directed ADWEEK to a Poppi spokesperson.
A Poppi spokesperson stated that its advertising group “is now led by chief progress officer Jeff Rubenstein, who can even retain oversight of worldwide growth,” however didn’t say whether or not the corporate plans to backfill its CMO function.
Judd joined Poppi in 2023, the place he led all of promoting, together with: paid model, media, tradition (influencer, social, faculty, and gaming), PR, retail, and inventive.
He helped launch the model’s first Tremendous Bowl spot in 2024, and he advised ADWEEK that it elevated Poppi’s consciousness by 25%. Judd additionally led Poppi’s faculty ambassador program, and developed the continued “Soda Ideas” marketing campaign, which included its second Massive Recreation advert earlier this yr.
Judd beforehand labored as chief industrial officer at Laird Meals. He additionally labored as CMO at manufacturers like Unilever-owned frozen snack model Yasso, Hershey-owned protein bar line One Manufacturers, and had tenures at Danone and Campbell’s.
