Publicis Conseil has been named Company of the Yr on the 2025 Cannes Lions Worldwide Competition of Creativity, marking the second consecutive 12 months the Paris-based store has taken dwelling one of many competition’s high honors.
The popularity displays the breadth of its inventive output—18 Lions and 46 shortlists—and its rising affect on the worldwide stage.
Based practically a century in the past in Montmartre by Marcel Bleustein-Blanchet, Publicis Conseil helped outline the DNA of recent French promoting and laid the muse for Publicis Groupe, now valued at over $28 billion.
The company additionally earned the 2024 Company of the Yr title on the again of campaigns like Renault’s “Automobiles to Work” and “The Climb,” a sustainability-driven advert that includes a mountain made up of greater than 120 crushed automobiles.
Publicis Conseil’s consecutive wins at Cannes Lions affirm each its inventive legacy and continued relevance within the trade. “It expresses very nicely the consistency and the profoundness of what we’re doing,” Agathe Bousquet, president of Leo and Publicis Groupe France, informed ADWEEK. “It exhibits one thing deeper: that we are going to by no means cease combating for inventive excellence, that it’s on the coronary heart of all the pieces we care about.”
A breakthrough marketing campaign that swept Cannes
On the coronary heart of the company’s successful 12 months was AXA’s “Three Phrases,” a marketing campaign that redefined dwelling insurance coverage in France by including home violence to AXA’s emergency relocation clause.
The initiative earned three Grand Prix—Titanium, Direct, and Artistic Enterprise Transformation—making it probably the most awarded French marketing campaign at this 12 months’s competition. It additionally picked up two Gold, 4 Silver, and one Bronze Lions, with two extra PR Lions going to Publicis Consultants for its supporting communications.
The Titanium Grand Prix marked a historic milestone as the primary ever awarded to a French company.
Launched in April, “Three Phrases” has already rolled out throughout France and is about to develop to Italy, with extra markets together with the U.Okay., Eire, Spain, and Japan into account.
Past AXA, Publicis Conseil was honored for work with Renault (two Gold, two Silver, one Bronze), Orange (one Silver, one Bronze), and Nescafé (one Bronze).
“Our obsession is to show all the pieces into a regular of excellence,” mentioned Marco Venturelli, CEO and CCO of Publicis Conseil. “It’s vital that we gained two years in a row as a result of it exhibits the usual of excellence.”
He added, “On a human stage, it exhibits that we care lots.”
