How do you develop a number one model after acquisition whereas holding the tradition that made it profitable?
On this episode of Courageous Commerce, Rachel Tipograph and Sarah Hofstetter converse with Stuart Heflin, senior vp and common supervisor of Quest Diet at Merely Good Meals, about how Quest has tripled in dimension since becoming a member of Merely Good Meals whereas staying true to its mission and scrappy DNA.
Stuart explains how the “flip the macros” product technique guides each innovation, why democratizing concepts throughout all ranges fuels their tradition, and the way Quest navigates an more and more aggressive excessive protein, low sugar market.
He additionally particulars the corporate’s omnichannel method, integrating retail media, packaging design, and digital affect to win throughout bodily and digital cabinets.
Key takeaways:
Defend tradition in any respect prices. Flat constructions and open boards hold groups engaged and ingenious.
Use technique as a filter. If a product can’t flip the macros to excessive protein, excessive fiber, low sugar, low internet carbs, it doesn’t launch.
Deal with omnicommerce as a life-style, not a channel. Digital is a part of the patron’s every day actuality, requiring seamless full-funnel execution.
