Are you utilizing Semrush to its full potential?
We talked to a couple energy customers who’re placing the platform to work in methods you may not have tried but—from authorized search engine marketing protection to scalable key phrase methods and AI-powered shopper reporting.
Listed here are 4 real-world methods these consultants are utilizing Semrush:
Get Forward of the AI Dialog with Your Purchasers
Senior GEO & search engine marketing Strategist David Schneider makes use of Semrush to start out—and lead—conversations about how AI is reshaping his shoppers’ search engine marketing visibility.
It’s 2025, and shoppers are asking: “What’s occurring to our visitors?”
David solutions with visuals pulled straight from Semrush—particularly, the Natural Analysis Positions report with SERP characteristic filters enabled to focus on AI Overviews.
David says, “One of many greatest issues shoppers all the time ask is ‘why are your clicks happening, what are we doing to fight that, and what is going on on within the area?’ So I really like this report.”
Then he screenshots the graph and drops it into his month-to-month studies so shoppers can see the pattern for themselves.
“You’ll be able to see… your impressions go up, your clicks go down, and at the very same time, your AIOs are climbing, proper? That’s a very good method to inform that story,” David says.
The graph tells a transparent story, and paired with the My Experiences suite, his group delivers automated updates with simply sufficient handbook context to drive motion.
It actually minimize our reporting time by 80% once we applied this. [My reports are] routinely emailed to me each month. It’s nice.
And when AI-related modifications come up in dialog, David’s prepared.
That readiness has helped retain frightened shoppers, win new enterprise, and reset unrealistic KPI expectations earlier than they change into issues.
I have been requested [about AI Overviews] most likely 5 instances within the final six months. It eases their thoughts as a result of so many individuals are freaking out proper now. I do know for a truth it saved us shoppers… It even gained me a model new shopper. With the ability to share these sorts of issues builds belief.
Use Tags Like Structure—Then Let the Information Information You
Head of Digital Advertising Emina Demiri-Watson doesn’t simply use Semrush for key phrase discovery—she treats the tagging characteristic as the muse for the whole lot from technique to efficiency audits.
As an alternative of simply naming campaigns or funnel levels, she makes use of Place Monitoring tags to reflect how her viewers thinks about subjects:
“You need to method it such as you would method your web site structure. So it isn’t concerning the variety of subjects that you just’re doing, it is actually considering like a person would,” Emina says.
She makes use of a two-step technique:
- First, she uploads her key phrase analysis to Semrush, which she’s already clustered with customized scripts utilizing fashions like BERTopic.
- Then, she tags every key phrase with the corresponding subject that ties again to a part of the web site structure. This will get mirrored in her Place Monitoring campaigns.
To make reporting as clear as potential, Emina additionally integrates the undertaking with Google’s Looker Studio to report on every cluster’s progress.
Emina’s strategic mindset makes it straightforward to guage what content material is working, what must be consolidated, and easy methods to clarify gaps in efficiency to shoppers.
Even if you happen to skip the LLM clustering and cluster manually to your tags, you might be already doing one thing that can show you how to phase the information for reporting. Take into consideration the subjects your viewers is considering and use tags strategically to mirror their pursuits.
Scale Your Technique with Good Key phrase Lists and AI Help
Romana Kuts runs a content material and search engine marketing company and makes use of Semrush each day—not only for key phrase analysis, however in her phrases, because the “backbone” of her course of throughout all shopper work.
I exploit Semrush actually each day, and I discovered that lots of people use Semrush only for like, one factor… I used to be attempting to make use of the software as a lot as potential, actually in all of the potential methods, and attempting to construct sure workflows from the start to the tip.
Her course of begins within the Key phrase Magic Device, the place she builds key phrase lists grouped by shopper and subject.
After coming into a fundamental subject key phrase, she scans the key phrase teams on the left to slender down the outcomes into extra particular subjects.
However that’s simply the beginning of Romana’s workflow.
“We add, for instance, 10-15 key phrases into one checklist, and we title this checklist as ‘shopper title and subject’,” she says.
These lists have a house within the Key phrase Technique Builder, the place they are often rapidly referenced and exported for extra evaluation.
Romana retains issues organized with a typical taxonomy, with the subject and shopper title labeling every checklist.
Romana normally creates 50 to 100+ topical lists per shopper, then exports them to a spreadsheet the place she manually assigns titles, ache factors, and funnel levels to every subject.
“Your entire technique is actually completed inside Semrush.”
As soon as content material is printed, Romana would not return to manually arrange monitoring.
She reuses her structured key phrase lists from the Key phrase Technique Builderand sends them on to Place Monitoring.
“I simply go kind the checklist and… select all of the key phrases, ship to place monitoring… and that’s it,” says Romana.
However that’s not the place she stops utilizing her key phrase lists.
Romana creates a customized ChatGPT undertaking for every shopper, coaching the AI with the exported key phrase lists from Semrush, plus different related particulars.
Every shopper has a separate ChatGPT undertaking educated on their product, ICP, and so forth., and in addition on their goal key phrases… once I’m constructing these key phrase lists and I export them [from Semrush], I additionally import them into ChatGPT.
That ChatGPT occasion turns into her assistant for content material transient technology and inside linking suggestions:
“Because of this, ChatGPT is aware of what key phrases are accountable for what article. It offers me one of the best inside linking solutions as a result of it is aware of what the anchor textual content can be for [each] article.”
Use Semrush Information for Determination-Making Proof
Whether or not you are getting ready a authorized protection or shopping for a website, Semrush knowledge may save your popularity—and your finances.
Veteran search engine marketing and professional witness Invoice Hartzer has two go-to makes use of for Semrush which may shock even seasoned customers: authorized search engine marketing protection and expired area investigations.
As an search engine marketing professional witness, Invoice depends on Semrush as a third-party knowledge supply to resolve disputes within the search engine marketing and digital advertising and marketing world.
In a current lawsuit, an online design company was being sued for hundreds of thousands of {dollars} after a shopper’s natural visitors plummeted post-redesign.
Across the similar time as their web site redesign, the positioning additionally noticed a drop in rankings.
Whereas the rankings got here again after a month or so, visitors stayed low. And the corporate sued the design company.
However Invoice’s forensic search engine marketing evaluation advised a distinct story:
The truth is, it wasn’t the redesign. It was really the truth that there was an algorithm replace, but in addition, there have been AI Overviews that introduced the positioning down. And so you are not getting as a lot natural visitors due to that.
Due to historic rankings and SERP characteristic knowledge in Semrush, Invoice was in a position to display that the company’s redesign wasn’t the issue—it was a Google replace that occurred concurrently the redesign.
This proof helped clear the company of blame and keep away from a lawsuit.
Area Shopping for Due Diligence
Invoice additionally cautions in opposition to leaping into area purchases with out correct analysis:
You actually need to do primary, due diligence on a reputation… I’ve seen a reputation and hey, it has 1,000,000 backlinks and all kinds of websites… appears to be like nice, however in actuality, if you happen to do not dig into the Semrush knowledge and see what it was rating for prior… the area’s been burned.
Invoice makes use of Semrush to test for spammy hyperlink profiles, historic rankings, and sudden subject mismatches.
Some domains could “look nice” when it comes to their variety of backlinks, but when they’ve a questionable or irrelevant historical past, it will possibly sabotage future search engine marketing.
For instance, this expiring area has a ton of hyperlinks, which on the floor suggests it could possibly be a superb buy.
However regardless that a web site may need a variety of backlinks, Invoice can inform when it’s low high quality—or has been used for spam—by trying on the anchor textual content.
For instance, if most of the hyperlinks use phrases like “louis vuitton outlet,” “reproduction designer,” and “discountshoesmart,” that’s a crimson flag for Invoice.
It suggests the positioning was most likely used for spam or black hat search engine marketing prior to now and is now “burned.”
The place Will Semrush Take You Subsequent?
Whether or not you are defending search engine marketing in court docket, scaling AI content material engines, or making a strategic shopper plan, Semrush can do excess of most individuals understand.
These consultants aren’t simply working audits and checking visitors—they’re constructing full-blown methods powered by Semrush knowledge.
That’s the true magic of the platform: with the appropriate technique, Semrush turns into the engine that drives your work ahead.
