Perplexity first teased its AI browser, Comet, in February. Immediately, the corporate started rolling it out to Perplexity Max subscribers, who pay $200 per thirty days, with entry out there by invite solely. The rollout will increase progressively over the approaching weeks, prioritizing customers on Perplexity’s rising waitlist.
Comet integrates the startup’s AI-powered search instruments and assistant, aiming to “rework total searching periods into single, seamless interactions, collapsing advanced workflows into fluid conversations,” CEO Aravind Srinivas wrote on X.
Srinivas mentioned he pitched Google “a very long time in the past” to make Perplexity the default search engine on Chrome, however the firm declined. In the meantime, search queries on Perplexity are rising by 20% month-to-month.
ADWEEK has reached out to Google for remark.
Elsewhere in Silicon Valley, OpenAI is reportedly making ready to launch its personal AI-powered internet browser designed to problem Chrome’s dominance. In response to Reuters, the browser is anticipated to debut within the coming weeks and can use AI to “basically change how individuals browse the online.”
Sources instructed Reuters the browser is designed to maintain some person interactions inside a local ChatGPT-style interface, lowering the necessity to click on by means of to exterior web sites.
ADWEEK has reached out to OpenAI for remark.
The launch of Comet—and OpenAI’s upcoming browser—indicators a rising effort by AI startups to chip away at Google’s dominance in search, which performs a key function in its advert enterprise. Comet is constructed on Chromium, the Google-backed open-source framework that powers Chrome. In the meantime, the rise of AI-native search engines like google like Perplexity and ChatGPT is already exposing cracks in Google Search’s stronghold.
In the meantime, Google faces elevated scrutiny from regulators amid an ongoing antitrust trial centered on its search dominance. Perplexity is already capitalizing on these regulatory tensions. Earlier this 12 months, the startup struck a deal with Motorola to preinstall its assistant on new Razr gadgets—a transfer Srinivas beforehand mentioned wouldn’t have been attainable with out the continuing antitrust case.
Perplexity has even expressed curiosity in buying Chrome if regulators drive Google to divest the browser.
