Reddit has printed a new overview of sports activities dialogue within the app, and the alternatives for advertisers to faucet into that engagement to showcase associated merchandise and gives to sports activities followers.
The 26-page information covers a variety {of professional} sports activities leagues and their relative curiosity amongst Redditors, in addition to marketing campaign concepts to help.
You’ll be able to obtain Reddit’s full 2025-26 sports activities playbook report right here, however on this put up, we’ll check out a few of the key notes.
First off, Reddit says that sports activities communities are driving huge engagement within the app, with knowledge on total sports activities interplay and exercise:
The report additionally notes that all the main sports activities have large Reddit followings:
The truth is, Reddit says that Reddit customers are literally greater sports activities followers than these on different apps (primarily based on a survey of 750 U.S. social media customers):
The information consists of notes on how entrepreneurs can have interaction sports activities followers within the app, together with tips about find out how to use Reddit’s varied advert choices.
There are even particular notes on the sorts of promotions and engagement alternatives sports activities followers are on the lookout for within the app:
Whereas Reddit’s additionally included an summary of all the main sporting occasions all year long on your planning.
Reddit’s additionally included examples of marketing campaign methods to have interaction sports activities followers, together with extra in-depth profiles of a variety {of professional} sports activities, and the way Redditors have interaction with every.
There are some worthwhile insights right here, and with an increasing number of individuals turning to Reddit for sports activities interplay, together with real-time engagement, there could be alternative to broaden your advertising method to incorporate Reddit exercise and promotions, and attain these engaged teams.
Certainly, final 12 months, Reddit reported that sports activities communities had been rising at a major fee (+26% year-over-year), whereas Reddit’s additionally added nearly 20 million day by day energetic customers over the previous 12 months as properly.
So there are clearly alternatives there, and once more, that could be value contemplating as you go about planning out your end-of-year gross sales push, and maximizing your model consciousness and engagement.
You’ll be able to obtain Reddit’s 2025-26 sports activities engagement report right here.
