Sam’s Membership has employed Chris Curtin as its new chief advertising and marketing officer (CMO).
Curtin joins from Financial institution of America, the place he served as svp and head of digital, social, and rewards since 2022. Earlier than that, he labored as chief model and innovation advertising and marketing officer at Visa. Curtin additionally held advertising and marketing and media roles at Hewlett-Packard and Disney earlier in his profession.
He succeeds vp of promoting W. Joe DeMiero, who took over as interim CMO following Ciara Anfield’s resignation final 12 months.
As CMO, Curtin can be accountable for all advertising and marketing features, together with artistic, technique and planning, channel activation, artistic operations, social, model technique, and extra. He’ll report on to Diana Marshall, evp and chief expertise officer at Sam’s Membership.
The brand new rent comes as Sam’s Membership appears to be like to develop its enterprise. Over the subsequent eight- to ten-year interval, Sam’s Membership goals to double its membership program, open new shops, and develop its ecommerce gross sales. The retailer can also be investing extra in know-how like Scan & Go app function and personalised promoting.
“When a member has a significant, constructive interplay with an affiliate, they’re extra more likely to renew and keep loyal,” Chris Nicholas, president and CEO, stated in an inner assembly. “We’re constructing a tradition that helps our associates as a lot as our members as a result of that’s how we win.”
Whereas annual membership charges have accounted for almost 50% of Sam’s Membership’s merchandise gross sales development over the past two years, potential challenges loom with rising tariffs.
Sam’s Membership reported $22.1 billion in internet gross sales for its first quarter of fiscal 2026, a 2.9% year-over-year enhance.
