Scope3 laid off a portion of its workers final week as a part of a shift into so-called agentic promoting choices, ADWEEK has realized.
An organization spokesperson confirmed the cuts, however declined to offer the variety of affected workers. The corporate had greater than 100 staffers worldwide as of final December, in line with a weblog submit by CEO and cofounder Brian O’Kelley.
Most impacted by the restructuring is Scope3’s business workforce, accountable for producing income via product gross sales and partnerships with manufacturers, companies, and adtech suppliers. A spokesperson confirmed that members of that workforce have been minimize final Thursday, Aug. 28.
One affected staffer, talking on situation of anonymity, advised ADWEEK that there have been additionally a number of folks not affected by layoffs who have been “leaving on their very own accord following the announcement.”
Scope3 just lately expanded past its flagship carbon emissions information product for the adtech ecosystem and into advert verification and AI choices. The corporate spokesperson mentioned the shakeup is a part of this strategic shift to ascertain a deeper deal with agentic promoting.
In March, the corporate launched a set of AI agent-powered merchandise, together with its Agentic Media Platform, a type of adaptable working system that permits organizations on both the buy- or sell-side of the aisle to construct, combine, or deploy brokers that execute choices totally autonomously on the impression degree. It additionally launched its Model Requirements product, which lets customers construct customized brokers to make model security and suitability choices, and is designed to compete with advert verification incumbents like DoubleVerify and Integral Advert Science.
Regardless of the latest layoffs, Scope3 is hiring in some departments, together with product and engineering, areas that it believes shall be vital in scaling these AI choices. On the time of writing, the corporate has seven open job postings on LinkedIn throughout a wide range of capabilities, together with advertising and marketing, accounting, and engineering.
On the identical day that it introduced layoffs to workers, the agency publicly appointed a brand new business lead, Tim Collier. Collier advised ADWEEK final week: “As we take into consideration constructing and proudly owning the agentic promoting class, it requires us to completely rethink how we arrange the business construction of the enterprise.”
