The E.W. Scripps Firm has employed media business govt Sandy Padula to bolster its shopper insights technique.
Padula will function vice chairman and head of enterprise analysis and shopper insights, efficient instantly.
On this new function, Padula will spearhead complete enterprise-wide analysis initiatives that leverage viewers and market intelligence throughout Scripps’ multi-platform portfolio of nationwide networks and over 60 native tv stations. She additionally will work with Scripps’ gross sales groups to develop superior promoting instruments that empower manufacturers to optimize marketing campaign effectiveness and precisely measure their impression in real-time.
Padula has many years of expertise working with studios, networks, nonprofits and nationwide manufacturers to translate multi-platform measurement and customized market analysis into actionable enterprise methods. She labored at WarnerMedia Leisure as senior vice chairman of analysis and shopper perception. Most not too long ago, she led a boutique govt consulting agency centered on research-driven progress methods.
“Sandy’s robust experience in knowledge storytelling and market traits evaluation is an amazing asset to Scripps as we proceed deepening our connection to our customers and advertisers,” stated Keisha Taylor Starr, Scripps’ chief advertising officer and common supervisor, Scripps Networks. “Her management will propel our dedication to revolutionary, data-informed methods that drive transformative outcomes for manufacturers and customers alike.”
