Snapchat has revealed a brand new report which appears on the promotional alternatives for fast service eating places (QSR) within the app, and the way rising curiosity in meals supply providers amongst youthful audiences generally is a key alternative for manufacturers.
The report, created in partnership with Publicis Media and NRG, incorporates responses from 3,115 quick meals shoppers throughout 5 markets. You may take a look at the complete report right here, however on this put up, we’ll check out the important thing notes.
First off, the report appears on the method social media impacts meals traits, and the way manufacturers can use this to benefit.
As per Snap:
“Whether or not they’re deciding on what to eat or maintaining with the most recent meals traits, many shoppers use social to begin their meals buy journey as a result of all the data is already at their fingertips. In truth, 76% agree seeing tasty-looking objects on social media prompts them to order meals. Snapchatters particularly are 2.7x extra prone to make QSR-related purchases through the use of hyperlinks supplied by a model on social.”
The info underlines the worth of social media advertising for QSR companies, offering priceless connections to an engaged, receptive viewers.
Family and friends are additionally key influences on this respect, with the info exhibiting that, 70% of respondents usually tend to take into account new merchandise based mostly on what their pals share on social.
The report additionally appears at the commonest makes use of of social media on this respect, and the way social platforms can information meals discovery.
Whereas there are additionally notes on AI utilization in meals supply, with 73% of shoppers agreeing that AI makes it simpler to seek for and uncover new and attention-grabbing locations to eat.
These are some attention-grabbing information factors, which might assist in your advertising plan, in both reinforcing or emphasizing key discovery components in meals traits.
You may take a look at Snapchat’s full QSR pattern report right here.
