Snapchat Shares Trend Insights for Marketers to Tap Into This Summer [Infographic]

Snapchat has revealed a brand new overview of summer season buying tendencies for customers in UAE and Saudi Arabia, which might assist to information your campaigns in these markets.

Snapchat’s newest analysis overview appears to be like at general utilization tendencies within the interval, highlighting key alternatives.

As per Snap:

“On the subject of sizzling offers, Snapchat’s summer season season (April to August) takes the crown. It is the lowest CPM interval of the yr, with 19% decrease than the annual common. Which means greater attain and extra outcomes for decrease value.”

Snap additionally notes that it drives 5x greater energetic consideration than different platforms, and mixed with low muddle durations, that gives extra alternative for manufacturers to affect customers of their journey.

Which might additionally relate to different markets, and broader utilization of the app.

As well as, Snap has additionally shared some key tendencies for manufacturers to faucet into this summer season season:

• Change it up with static pictures, GIFs, and short-format movies
• Use shiny, enjoyable coloured visuals that pop on display screen
• Combine Snapchat codecs – Snap Advertisements, Tales, Collections, Commercials
• Spark interplay with Summer season AR Filter templates
• Supercharge authenticity with native creator content material & UGC kinds to attach along with your viewers

Some pointers to your campaigns, whereas Snap has additionally revealed a brand new one-page overview of key utilization and engagement tendencies: